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World of Audio
Jul 8, 2025
2025 Canadian Podcast Report: Exploring Podcast Growth in Canada
The latest numbers are in, and the verdict is clear: podcasting in Canada is on the rise! Triton Di...
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2025 Canadian Podcast Report: Exploring Podcast Growth in Canada
Jul 3, 2025
Thinking in Sound: The Rise of Audio-First Marketing
Why Brands Should Think Audio-First In a world of fleeting attention and screen fatigue, audio is em...
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Thinking in Sound: The Rise of Audio-First Marketing
Jun 25, 2025
5 Ways to Buy Podcast Ads in 2025
Are you a brand or marketer interested in advertising your product or serviceon podcasts through aud...
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5 Ways to Buy Podcast Ads in 2025
Jun 10, 2025
How Podcast Advertising Is Taking Over the World
In a world saturated with digital content, podcasts have carved out a uniquely intimate and engaging...
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How Podcast Advertising Is Taking Over the World
May 27, 2025
Digital Audio’s Key Role in Australia’s 2025 Election and Politics
2025 federal election has not only reaffirmed Australia’s political leadership, but it has also tran...
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Digital Audio’s Key Role in Australia’s 2025 Election and Politics
May 20, 2025
How Advertisers Are Navigating a Polarized Political Climate
Today’s political environment is more charged and unpredictable than ever—and it’s reshaping how bra...
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How Advertisers Are Navigating a Polarized Political Climate
May 12, 2025
Digital Radio Ads Around the World: A New Soundscape
The global radio advertising market is experiencing a dynamic transformation, propelled by digital i...
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Digital Radio Ads Around the World: A New Soundscape
May 1, 2025
Benchmarking's back, alright!
Tell me why I chose to start with an attempt at a Backstreet Boys reference? Who knows. Maybe becaus...
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Benchmarking's back, alright!
Apr 9, 2025
Scaling Audio Intelligence: How Sounder Builds a Multilingual World
When we first launched Sounder’s Audio Data Cloud (ADC) platform in 2022, our focus was narrow by de...
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Scaling Audio Intelligence: How Sounder Builds a Multilingual World
Apr 1, 2025
Maximize Ad Revenue: Diversify & Unlock Your Earning Potential
Digital audio advertising is booming, and if you’re not tapping into every available revenue stream...
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Maximize Ad Revenue: Diversify & Unlock Your Earning Potential
Mar 26, 2025
Why You Should be using Contextual Targeting
Contextual targeting has exploded in popularity in the podcast advertising space for its ability to...
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Why You Should be using Contextual Targeting
Mar 20, 2025
Maximizing Ad Revenue: How Audio Reporting Drives Yield
Maximize Revenue with Smarter Digital Audio Yield Management In digital advertising, data is king—a...
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Maximizing Ad Revenue: How Audio Reporting Drives Yield
Mar 18, 2025
Triton Digital at RDE 2025: Shaping the Future of Audio Together
The Triton Digital team had an incredible time at Radiodays Europe 2025, held in the vibrant city of...
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Triton Digital at RDE 2025: Shaping the Future of Audio Together
Feb 19, 2025
Contextual vs. Behavioral Targeting
As digital audio advertising evolves, so do the strategies that power ad delivery. Two key approache...
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Contextual vs. Behavioral Targeting
Feb 6, 2025
Driving Audio Revenue Growth with Triton Digital and Optable
Unlocking Addressability with UID2 Integration Triton Digital and Optable joined forces to revoluti...
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Driving Audio Revenue Growth with Triton Digital and Optable
Jan 28, 2025
2024 U.S. Podcast Report
Exploring the 2024 U.S. Podcast Landscape: Key Insights from Triton Digital’s Third Annual U.S. Podc...
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2024 U.S. Podcast Report
Jan 15, 2025
A Short List of Very Polite Demands for the Podcast Industry in 2025
I swear this started out as a predictions article. It just slowly evolved (actually, quite incredibl...
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A Short List of Very Polite Demands for the Podcast Industry in 2025
Jan 8, 2025
2025 Industry Predictions from Triton Digital
As we step into 2025, Triton Digital’s top executives are sharing their predictions for the industry...
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2025 Industry Predictions from Triton Digital
Dec 23, 2024
Exploring Passion, Growth, and Creativity: An Interview with Simona
At Triton Digital and Spreaker, we believe the stories of individuals shape the energy and innovatio...
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Exploring Passion, Growth, and Creativity: An Interview with Simona
Dec 19, 2024
The New Audio Insights Overview Page: A Holistic View of Your Catalog
For the past year and a half, I've been a Product Manager at Sounder, developing technology that pro...
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The New Audio Insights Overview Page: A Holistic View of Your Catalog
Dec 11, 2024
Programmatic Audio powers 2024’s Black Friday & Cyber Monday weekend
As the biggest shopping weekend of the year unfolded, brands turned to innovative strategies to stan...
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Programmatic Audio powers 2024’s Black Friday & Cyber Monday weekend
Dec 6, 2024
Podcasting is Global – Research Should Be Too
Podcasting is uniquely global. Owing to the open ecosystem of RSS and the fact that the medium is...
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Podcasting is Global – Research Should Be Too
Dec 3, 2024
What If Brand Suitability Was Actually Suitable For Podcasting?
Brand suitability, safety and contextual targeting is an opportunity knocking on the doors of all...
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What If Brand Suitability Was Actually Suitable For Podcasting?
Sep 25, 2024
How People Are Listening to Podcasts: Closer Look at the APAC Region
Podcasts have become a key part of daily life for many across the Asia-Pacific (APAC) region, reflec...
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How People Are Listening to Podcasts: Closer Look at the APAC Region
Sep 24, 2024
Listener Motivations Fuel Podcast Growth and Ad Effectiveness
Every podcast – and podcast ad campaign – needs a North Star, a guiding light that sets it apart and...
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Listener Motivations Fuel Podcast Growth and Ad Effectiveness
Sep 3, 2024
Launch of the Triton Creative Manager: Elevating Creative Management
August 2024 marks a pivotal moment for Triton Digital as we unveil the Triton Creative Manager, a tr...
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Launch of the Triton Creative Manager: Elevating Creative Management
Aug 28, 2024
Driving Growth with Digital Audio: A Comprehensive Guide to Advertising
Ready to take your advertising strategy to the next level? Our latest ebook, "Driving Growth with Di...
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Driving Growth with Digital Audio: A Comprehensive Guide to Advertising
Aug 13, 2024
Decoding Advertiser Expectations in Digital Audio: Triton Insight
At Triton Digital, our unparalleled presence in the digital audio landscape enables us to connect wi...
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Decoding Advertiser Expectations in Digital Audio: Triton Insight
Aug 6, 2024
Eliminating Price Floors: Impact on Podcasters and Triton Digital's Flexible Solutions
Last month, Spotify implemented a new policy to eliminate price floors for the Spotify Audience Netw...
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Eliminating Price Floors: Impact on Podcasters and Triton Digital's Flexible Solutions
Aug 1, 2024
Discover Triton Digital's 2024 LATAM Audio Insights Report
Triton Digital is excited to unveil the 2024 Latin America (LATAM) Audio Insights Report, a comprehe...
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Discover Triton Digital's 2024 LATAM Audio Insights Report
Aug 1, 2024
Build a Direct Connection to Consumers With Audio Advertising
Audio has long been a powerful storytelling tool, connecting brands with consumers in engaging ways....
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Build a Direct Connection to Consumers With Audio Advertising
Jul 25, 2024
Ensuring brand suitability solutions are suitable for podcasting.
At the end of March, we announced our acquisition of Sounder - an AI-driven audio insights platform ...
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Ensuring brand suitability solutions are suitable for podcasting.
Jul 17, 2024
Singapore Ascends to the Top 5 in APAC for Digital Audio Consumption
Singapore is rapidly rising as one of APAC's top 5 countries for digital audio consumption and adv...
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Singapore Ascends to the Top 5 in APAC for Digital Audio Consumption
Jul 16, 2024
Malaysia's Digital Audio Boom: A Dive into the Growing Podcast Trend
Malaysia is experiencing a surge in the popularity of digital audio, with podcasts leading the cha...
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Malaysia's Digital Audio Boom: A Dive into the Growing Podcast Trend
Jun 3, 2024
Triton Unveils Its Second Annual Canadian Podcast Trends Report
Get ready to dive into the latest insights with Triton Digital's 2024 Canadian Podcast Report. Thi...
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Triton Unveils Its Second Annual Canadian Podcast Trends Report
May 29, 2024
Future-Proofing Audio Advertising: Triton Digital and ID5 Partner to Enhance Audience Targeting
In the rapidly evolving audio landscape, technology providers must embrace future-proof identificati...
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Future-Proofing Audio Advertising: Triton Digital and ID5 Partner to Enhance Audience Targeting
Apr 29, 2024
Elevating Inventory Integrity in Digital Audio Advertising: A Collaborative Endeavor
Given the alarming projection that potential advertising fraud will cost advertisers a whopping $100...
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Elevating Inventory Integrity in Digital Audio Advertising: A Collaborative Endeavor
Apr 22, 2024
Consent is the New Addressable: Navigate Privacy in Audio Advertising
In the evolving landscape of digital advertising, privacy has emerged as a critical focal point, esp...
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Consent is the New Addressable: Navigate Privacy in Audio Advertising
Apr 15, 2024
Triton's Adventure at Podcast Movement Evolutions 2024
Los Angeles, California, witnessed the electrifying Podcast Movement Evolutions, and the Triton team...
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Triton's Adventure at Podcast Movement Evolutions 2024
Mar 5, 2024
Decoding the Importance of Attention Metrics in Audio Advertising
In today's dynamic advertising landscape, new metrics continuously emerge to decode ROI mysteries. L...
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Decoding the Importance of Attention Metrics in Audio Advertising
Feb 20, 2024
Podcast Benchmarking
We startedpublishing benchmarking data in 2021, aimed at addressing the ever-present question on...
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Podcast Benchmarking
Feb 14, 2024
Unveiling the Power of Audio Ads in 2024: Versatility, Portability, and Affordability
In a digital age where advertising strategies constantly evolve, the numbers speak volumes about the...
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Unveiling the Power of Audio Ads in 2024: Versatility, Portability, and Affordability
Feb 6, 2024
2024 - The year of Audio
Against the backdrop of a challenging year marked by inflation, shifts in consumer behavior post-pan...
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2024 - The year of Audio
Jan 30, 2024
2023 U.S. Podcast Report
The 2023 U.S. Podcast Report offers a glimpse into the dynamic U.S. podcast scene throughout the yea...
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2023 U.S. Podcast Report
Jan 9, 2024
Why NPR’s News Content is a Safe Bet for Brands
There’s a persistent misconception that news content is inherently risky for advertisers. They often...
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Why NPR’s News Content is a Safe Bet for Brands
Dec 18, 2023
Five Trends that will Rock Digital Audio in 2024
As we enter the new year, Triton Digital's key executives are sharing their industry predictions for...
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Five Trends that will Rock Digital Audio in 2024
Dec 13, 2023
Celebrate the Festive Symphony: Unwrapping the Most Enchanting Holiday Audio Ads Worldwide
Tune into the merry melody of sleigh bells jingling and ring-tingle-tingling. It is that magical tim...
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Celebrate the Festive Symphony: Unwrapping the Most Enchanting Holiday Audio Ads Worldwide
Dec 12, 2023
The Next Wave of Audio Advertising: Target Listeners & Personalize Ads
TRITON DIGITAL & FREQUENCY Capturing Listener Attention can be Challenging Audio can be relevant to...
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The Next Wave of Audio Advertising: Target Listeners & Personalize Ads
Dec 5, 2023
The Next Wave of Audio Advertising: Ad Creative for the Listener
TRITON DIGITAL & FREQUENCY Digital Audio Advertising is Behind the Curve Digital audio is the secon...
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The Next Wave of Audio Advertising: Ad Creative for the Listener
Nov 28, 2023
Podcast’s Strength in Contextual Advertising
Going into 2024, podcasts will continue to grow in the U.S. and around the globe. Podcasting has see...
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Podcast’s Strength in Contextual Advertising
Nov 8, 2023
Success Sounds: Recap of Key Insights & Takeaways from IAB's Audio Day
Recently, I had the privilege of presenting at the IAB's Audio Day of Learning alongside Scott Davis...
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Success Sounds: Recap of Key Insights & Takeaways from IAB's Audio Day
Oct 31, 2023
Dynamic Ad Insertion (DAI): Tips to Monetize Your Content
Enhance your podcast monetization by enabling target-specific advertising based and ensure your lis...
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Dynamic Ad Insertion (DAI): Tips to Monetize Your Content
Sep 25, 2023
How Podcasts Took Over the World 20 Years Ago
The first 20 years of podcasting have been marked by remarkable achievements, transforming how we co...
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How Podcasts Took Over the World 20 Years Ago
Sep 19, 2023
Triton Digital Unveils Its First Canada Podcast Trends Report
Today, weintroduceour 2023 Podcast Trends in Canada report, providing insights into the Canadian p...
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Triton Digital Unveils Its First Canada Podcast Trends Report
Sep 12, 2023
Meet the Manadge team at DMEXCO 2023
Earlier this summer, Triton Digital announced the acquisition of Manadge, an advertising intelligenc...
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Meet the Manadge team at DMEXCO 2023
Sep 6, 2023
Triton Digital at Podcast Movement 2023
Another Podcast Movement in the books for the Triton Team and what an event it was! From the booth, ...
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Triton Digital at Podcast Movement 2023
Sep 6, 2023
10 Reasons Why Brands Love Audio Ads
Digital Audio advertising is shining bright in 2023, with the IAB reporting digital audio revenue of...
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10 Reasons Why Brands Love Audio Ads
Aug 9, 2023
How Sounder Helps Identify Applicants for the LinkedIn Podcast Network
Podcasts have experienced an extraordinary surge in popularity, becoming a preferred medium for prof...
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How Sounder Helps Identify Applicants for the LinkedIn Podcast Network
Jul 10, 2023
Navigating the Perils of Podcast Advertising With Brand Safety
It’s no secret that podcasts are now mainstream.Pew Researchjust released its Audio and Podcasting...
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Navigating the Perils of Podcast Advertising With Brand Safety
Jun 14, 2023
Triton Digital Takes on Podcast Show London 2023
Last month, the Triton Digital team packed up their bags and ventured to Islington, London for the 2...
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Triton Digital Takes on Podcast Show London 2023
Jun 5, 2023
Top Podcasts for Men Right Now
“What’s my dad’s favorite podcast?” We feel pretty confident that you have not asked yourself that q...
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Top Podcasts for Men Right Now
May 11, 2023
The World is Listening: Q1 2023 Triton Audio Marketplace Update
Triton Digital’s Audio Marketplace highlights the impressive resilience of digital audio in the firs...
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The World is Listening: Q1 2023 Triton Audio Marketplace Update
May 1, 2023
Simon Lee is Named a Rising Star of Adtech
Triton Digital’s Simon Lee, Audio Marketplace Operations Director, has been recognized by Business I...
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Simon Lee is Named a Rising Star of Adtech
Apr 25, 2023
Guide to Programmatic Advertising on Podcasts
In our previous blog posts, we discussed how digital audio advertising is a hidden gold mine for mar...
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Guide to Programmatic Advertising on Podcasts
Apr 19, 2023
Audio Advertising’s Carbon Footprint: Together We Can Invest in Our Planet
Many digital advertisers assume that because they are not using paper, ink, or a printing press to d...
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Audio Advertising’s Carbon Footprint: Together We Can Invest in Our Planet
Mar 24, 2023
Triton Digital Takes on Podcast Movement Evolutions 2023
The Triton team took on Viva Las Vegas for another successful Podcast Movement Evolutions. This ...
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Triton Digital Takes on Podcast Movement Evolutions 2023
Mar 21, 2023
Triton Days – Team Building to Inspire, Integrate & Innovate!
I was so happy to see all the enthusiasm for the 2022 Triton Days event, which was held on December ...
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Triton Days – Team Building to Inspire, Integrate & Innovate!
Mar 15, 2023
International Women’s Day 2023 – Triton Digital
International Women’s Day (IWD) celebrates women’s achievements, raising awareness about discriminat...
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International Women’s Day 2023 – Triton Digital
Feb 24, 2023
The top 5 monetization tactics for digital audio publishers
Digital audio continues to evolve very quickly in today’s landscape as audiences tune into streaming...
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The top 5 monetization tactics for digital audio publishers
Feb 13, 2023
Alternative Use for Your Online Radio Station
Your online radio station has the potential to serve many purposes beyond just broadcasting music an...
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Alternative Use for Your Online Radio Station
Feb 9, 2023
U.S. Podcast Year-End Recap
Podcasting dominated the digital audio space in 2022 and continues to be an engaging and powerful me...
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U.S. Podcast Year-End Recap
Feb 7, 2023
Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions
Advertising and media have co-existed for over 5000 years. In fact, the first ad seen in print dates...
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Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions
Jan 31, 2023
Celebrating 10 Years of Programmatic Advertising Success
This month marks the 10-year anniversary of Triton Digital’s launch of the industry’s first ever pro...
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Celebrating 10 Years of Programmatic Advertising Success
Jan 10, 2023
Sounder: Enhanced Transcription, Joining Podcast Index and more.
Merging Sounder’s Tools with Our Leading Technology Used by iHeartMedia and Supporting Podcast 2.0’s...
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Sounder: Enhanced Transcription, Joining Podcast Index and more.
Jan 10, 2023
Triton Digital’s Omny Studio Now Supports Apple Podcasts Subscriptions
Triton Digital is excited to launch support for Apple Podcasts Subscriptions, which allows podcaster...
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Triton Digital’s Omny Studio Now Supports Apple Podcasts Subscriptions
Jan 7, 2023
Introducing Audio Data Cloud
Today, we are introducing theAudio Data Cloud, a dedicated, secure, and customizable cloud environm...
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Introducing Audio Data Cloud
Jan 6, 2023
Triton Shares Industry Predictions for 2023
What will the audio industry have in store for the new year? From programmatic, to measurement, con...
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Triton Shares Industry Predictions for 2023
Jan 3, 2023
Keywords Aren’t the Key to Podcast Advertising
A true contextual adtech solution is the key, and it launched this year. Podcast industry players a...
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Keywords Aren’t the Key to Podcast Advertising
Jan 1, 2023
Unlocking enhanced audio advertising solutions for publishers
As the VP of Platform Monetization at Sounder, I interact with audio publishers looking to generate ...
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Unlocking enhanced audio advertising solutions for publishers
Jan 1, 2023
What is Audio SEO?
"Right now Google is really good at giving you text and video related to your search query. With all...
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What is Audio SEO?
Jan 1, 2023
Introducing Automated Brand Safety & Contextual Targeting.
As podcast engagement continues to soar (the industry expectshalf a billion global listeners by 202...
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Introducing Automated Brand Safety & Contextual Targeting.
Jan 1, 2023
Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech
Last week I attended the Brand Safety Summit in NY, where industry experts and senior leaders in th...
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Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech
Jan 1, 2023
Best-in-Class AI/ML Model for Brand Suitability Has Arrived
Problem Definition: Surfacing the Hidden Data in Audio for Advertising Podcasting and audio media ha...
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Best-in-Class AI/ML Model for Brand Suitability Has Arrived
Dec 22, 2022
2022 - A Year Of Giving Back
Giving back to our local communities has and always will be extremely important to Triton Digital. A...
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2022 - A Year Of Giving Back
Nov 22, 2022
Omny Studio now enabled for embedding content in LinkedIn Articles
This will probably be the most meta blog or article I ever write. I'm going to talk about how to emb...
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Omny Studio now enabled for embedding content in LinkedIn Articles
Nov 17, 2022
Hybrid Audio Measurement from the Streaming Data POV: Recapping asi Conference 2022
Earlier this month, Triton Digital’s SVP of Measurement Products and Strategy, Daryl Battaglia, had ...
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Hybrid Audio Measurement from the Streaming Data POV: Recapping asi Conference 2022
Nov 10, 2022
Expanding the Podcast Market in the Netherlands – Recapping the Dutch Podcast Conference
On Monday, November 1, Triton Digital’s very own Daniel Karlsson, VP Market Development EMEA-APAC & ...
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Expanding the Podcast Market in the Netherlands – Recapping the Dutch Podcast Conference
Oct 6, 2022
Tips and Tricks: Podcast Advertising and Triton Digital
Podcasting is particularly appealing for marketers because regular listeners tend to be very engaged...
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Tips and Tricks: Podcast Advertising and Triton Digital
Sep 30, 2022
A great year for podcasts, all around the globe.
CelebratingInternational Podcast Day 2022with 12 months of insights and podcast data from Omny Stu...
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A great year for podcasts, all around the globe.
Sep 27, 2022
Benchmarking, oh Benchmarking
Our head of Podcast Strategy attempts to answer the burning question on every podcasters lips when i...
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Benchmarking, oh Benchmarking
Sep 20, 2022
Triton Digital discusses the future of radio, audio, and podcasting at Radiodays Asia 2022
ABU RadioAsia and Radiodays Asia join forces in Kuala Lumpur The ABU’s annual RadioAsia Conferenc...
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Triton Digital discusses the future of radio, audio, and podcasting at Radiodays Asia 2022
Sep 2, 2022
Triton Digital Dominates Podcast Movement Dallas
From the speaking sessions, seven to be exact...yes seven, the big blue booth, the branded lanyards ...
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Triton Digital Dominates Podcast Movement Dallas
Aug 31, 2022
Triton Digital is Committed to Global Growth
Triton Announces Three Executive Promotions to Expand Global Growth and Innovation. As podcast liste...
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Triton Digital is Committed to Global Growth
Aug 24, 2022
5 Tips for Effective Digital Audio Advertising
In our previous blog post, we talked about what makes digital audio a hidden gem for marketers due t...
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5 Tips for Effective Digital Audio Advertising
Aug 16, 2022
Podcast advertising is fueling digital audio’s growth. Listening has doubled in 5 years.
Not many people forecasted that digital audio would reach new and exciting heights in 2022. Yet, con...
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Podcast advertising is fueling digital audio’s growth. Listening has doubled in 5 years.
Aug 9, 2022
The Power of Radio in 2022
Radio is an everlasting powerful communication tool which has survived the test of time. Its ease an...
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The Power of Radio in 2022
Jul 21, 2022
By The Numbers: 2022 Edition
An updated look at how podcasts are performing around the globe, from our head of Podcast Strat...
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By The Numbers: 2022 Edition
Jul 6, 2022
Are Podcasts More Popular in Australia or Canada?
Join us as we explore the findings from the Infinite Dial 2022 Australia Report and the Infinite Dia...
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Are Podcasts More Popular in Australia or Canada?
Jun 8, 2022
Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising
We are excited to announce that we are joining forces with Jelli, the leading technology solution fo...
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Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising
May 16, 2022
Triton Digital Announces Omny Studio Will Power Apple Podcasts Delegated Delivery
At Triton Digital, we are proud to provide a complete audio management solution for podcasters and r...
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Triton Digital Announces Omny Studio Will Power Apple Podcasts Delegated Delivery
May 12, 2022
Marketers Hidden Gem: Digital Audio Advertising
Digital audio is evolving faster than ever today and making waves across the globe as audiences tune...
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Marketers Hidden Gem: Digital Audio Advertising
Apr 11, 2022
How Better Understanding Your Audience Can Fuel Podcast Growth
At this year’s Podcast Movement Evolutions, Triton Digital’s very own Daryl Battaglia, Senior Vice P...
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How Better Understanding Your Audience Can Fuel Podcast Growth
Apr 5, 2022
Podcast Movement Evolutions: A Look into Podcasting Around the World with Triton Digital
Last week, our own Benjamin Masse, Chief Product Officer, and Sharon Taylor, SVP Podcast Strategy, t...
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Podcast Movement Evolutions: A Look into Podcasting Around the World with Triton Digital
Mar 7, 2022
Celebrating International Women’s Day: What Women Are Listening To!
Tuesday, March 8th is International Women’s Day, and what better way to celebrate then looking at so...
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Celebrating International Women’s Day: What Women Are Listening To!
Mar 4, 2022
Everything You Need to Know About the 2022 Infinite Dial South Africa
Triton Digital is proud to once again partner withEdison Research and theNational Association of B...
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Everything You Need to Know About the 2022 Infinite Dial South Africa
Feb 28, 2022
On a Roll! Resso Selects Triton Digital’s Audio Advertising Solutions to Deliver Improved Advertising Experience
At Triton, we pride ourselves in providing the industry’s most comprehensive stack of advertising so...
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On a Roll! Resso Selects Triton Digital’s Audio Advertising Solutions to Deliver Improved Advertising Experience
Feb 2, 2022
Five Ways the Digital Audio Advertising Market Will Evolve in 2022
The digital audio advertising industry has changed drastically over the past few years. With the ent...
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Five Ways the Digital Audio Advertising Market Will Evolve in 2022
Dec 16, 2021
The Global Podcast Market in 2022
Our Managing Director, Sharon Taylor, and Triton Digital’s team of global market development direc...
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The Global Podcast Market in 2022
Nov 7, 2021
Playlists and Playlist Sharing in Omny Studio
Omny Studio is not just a podcast host — we offer so much more than that. One of the features that m...
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Playlists and Playlist Sharing in Omny Studio
Sep 30, 2021
Global podcast growth and trends from Omny Studio
To celebrate International Podcast Day 2021, our Managing Director dug through data from our podcast...
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Global podcast growth and trends from Omny Studio
Sep 22, 2021
8 Podcast Marketing Mistakes You Might Be Making
Podcast marketing is only as effective as its execution. Sharon Taylor, Managing Director at Triton ...
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8 Podcast Marketing Mistakes You Might Be Making
Aug 23, 2021
Are Transcriptions the Building Blocks for the Future of Audio Distribution?
Why Triton Digital enabled publisher-supplied RSS transcriptions within Omny Studio Every 30 days...
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Are Transcriptions the Building Blocks for the Future of Audio Distribution?
Aug 17, 2021
A Deeper Dive into the Shared Listeners Tool within Omny Studio
Today we announced the launch of a new Shared Listeners tool within our podcast platform, Omny Studi...
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A Deeper Dive into the Shared Listeners Tool within Omny Studio
Aug 15, 2021
A Deeper Dive into Omny Studio’s Shared Listeners Tool
Omny Studio’s Shared Listeners Tool allows publishers to gain valuable insights into how many indivi...
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A Deeper Dive into Omny Studio’s Shared Listeners Tool
Jul 12, 2021
Omny Studio Platform and Feature Updates - July 2021
A look into the new Omny Studio features. Content reporting capabilities When your podcasting vent...
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Omny Studio Platform and Feature Updates - July 2021
Jul 4, 2021
Podcast Glossary: Understanding the language of enterprise podcast publishing
Although podcasting may seem a relatively new media, it’s actually been 15 years since the first epi...
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Podcast Glossary: Understanding the language of enterprise podcast publishing
Jun 30, 2021
Building Social Audio into your Podcast Strategy
How best to utilize this emerging medium and engage with your listeners in real-time.
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Building Social Audio into your Podcast Strategy
Jun 17, 2021
Best Practices for Creating Promos for Your Podcast
It’s the reason that many podcasts join podcast networks — the opportunity to place promos for your ...
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Best Practices for Creating Promos for Your Podcast
Jun 14, 2021
Best Practice for Creating Promos for Your Podcast
It’s the reason that many podcasts join podcast networks — the opportunity toplace promos for your...
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Best Practice for Creating Promos for Your Podcast
Jun 11, 2021
Listen Now: Podcasts for Sports Fans
With the upcoming Tokyo Olympics and the gradual return of group sports and sporting events arou...
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Listen Now: Podcasts for Sports Fans
May 6, 2021
Omny Studio’s Secure Podcast Distribution Tools
There has been a flurry of announcements recently around premium paid podcast distribution. First, A...
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Omny Studio’s Secure Podcast Distribution Tools
May 5, 2021
Best Practices for Search Engine Optimization for your Podcast
Understanding the specifics behind podcasting is a great way to improve your Search Engine Optim...
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Best Practices for Search Engine Optimization for your Podcast
Apr 12, 2021
Bonjour! Hello! ¡Hola!
In case you missed it, French language day took place on March 20th, and English Language Day an...
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Bonjour! Hello! ¡Hola!
Mar 11, 2021
By The Numbers
A look at how podcasts are stacking up around the globe in 2021, from our Managing Director Shar...
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By The Numbers
Mar 4, 2021
In Celebration of International Women's Day
In celebration of International Women’s Day, we rounded up a list of podcasts that are created...
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In Celebration of International Women's Day
Mar 3, 2021
What’s Ahead for Podcasting in 2021
Our Managing Director, Sharon Taylor, shares some thoughts and predictions for the burgeoning m...
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What’s Ahead for Podcasting in 2021
Feb 12, 2021
Celebrating World Radio Day 2021: New World, New Radio
February 13, 2021, marks the 10th anniversary of World Radio Day and more than 110 years of radio. A...
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Celebrating World Radio Day 2021: New World, New Radio
Feb 2, 2021
Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
Please join us as we present The Infinite Dial 2021 from Edison Research and Triton Digital® on Thur...
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Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
Jan 29, 2021
Triton Digital Releases the December 2020 Latin America Podcast Report
On Friday, January 29, 2021 we announced the release of the latest LATAM Podcast Report. The report ...
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Triton Digital Releases the December 2020 Latin America Podcast Report
Jan 27, 2021
Granular Audit Log Tracking in Omny Studio
On Tuesday, January 26th, Triton Digital announced the addition of robust audit functionality within...
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Granular Audit Log Tracking in Omny Studio
Jan 21, 2021
Podcast Metrics for Agencies: Deep dive with Sounds Profitable
On Thursday, January 21st, Triton's SVP Market Development & Strategy, Audience Measurement, Daryl B...
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Podcast Metrics for Agencies: Deep dive with Sounds Profitable
Jan 11, 2021
Triton Digital Releases the Australian Podcast Ranker for December 2020
On Tuesday, January 12, 2021 we announced the release of the latest Australian Podcast Ranker. The R...
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Triton Digital Releases the Australian Podcast Ranker for December 2020
Jan 7, 2021
How to Promote Your Podcast to Grow Your Audience
With more than950,000 podcasts available in Apple Podcastsalone, it’s clear that the world has off...
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How to Promote Your Podcast to Grow Your Audience
Dec 23, 2020
Omny Studio — 2020 Year in Review
As the end of 2020 quickly approaches, we wanted to acknowledge the incredible progress and miles...
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Omny Studio — 2020 Year in Review
Dec 21, 2020
Triton Digital Releases Latin America Podcast Report for the November 2nd through November 29th Reporting Period
On Monday, December 21, 2020 we announced the release of the latest LATAM Podcast Report, including ...
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Triton Digital Releases Latin America Podcast Report for the November 2nd through November 29th Reporting Period
Dec 17, 2020
Triton Digital Releases U.S. Podcast Report for the November 2020 Reporting Period
On Thursday, December 17, 2020 we announced today the release of the latest U.S Podcast Report for N...
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Triton Digital Releases U.S. Podcast Report for the November 2020 Reporting Period
Dec 10, 2020
Triton Digital Releases the Australian Podcast Ranker for November 2020
On Thursday, December 10, 2020 we announced the release of the latest Australian Podcast Ranker. The...
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Triton Digital Releases the Australian Podcast Ranker for November 2020
Dec 8, 2020
Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Note: This is a re-post of a blog that originally appeared on https://jacobsmedia.com/podcast-dynami...
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Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Nov 24, 2020
Triton Digital Releases Latin America Podcast Report for the September 28th through November 1st Reporting Period
On Tuesday, November 24, 2020 we announced the release of the latest LATAM Podcast Report, including...
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Triton Digital Releases Latin America Podcast Report for the September 28th through November 1st Reporting Period
Nov 19, 2020
Triton Digital Releases U.S. Podcast Report for the October 2020 Reporting Period
On Thursday, November 19, 2020 we announced today the release of the latest U.S Podcast Report for O...
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Triton Digital Releases U.S. Podcast Report for the October 2020 Reporting Period
Nov 18, 2020
Mudanças no comportamento de escuta de rádio digital na América Latina
Na Triton Digital, temos orgulho de fornecer à indústria global de áudio digital e podcast uma visão...
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Mudanças no comportamento de escuta de rádio digital na América Latina
Nov 18, 2020
Cambios en el comportamiento de escucha de la radio digital en Latinoamérica
En Triton Digital, nos enorgullece brindarle a la industria global de podcast y audio digital, persp...
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Cambios en el comportamiento de escucha de la radio digital en Latinoamérica
Nov 10, 2020
Triton Digital Releases the October 2020 Australian Podcast Ranker
On Wednesday, November 11, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases the October 2020 Australian Podcast Ranker
Nov 3, 2020
Streaming Audio Listening in LATAM
At Triton Digital, we are proud to provide the global digital audio and podcast industry with reliab...
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Streaming Audio Listening in LATAM
Oct 15, 2020
Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period
On Thursday, October 15, 2020 we announced today the release of the latest U.S Podcast Report for Se...
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Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period
Oct 12, 2020
Triton Digital Releases the September 2020 Australian Podcast Ranker
On Tuesday, September 13, 2020 we announced the release of the latest Australian Podcast Ranker. The...
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Triton Digital Releases the September 2020 Australian Podcast Ranker
Sep 28, 2020
Radio Listener Profiles: An Infinite Dial Report
Radio listeners in the U.S. can’t be characterized as a monolith, as each format has listeners with ...
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Radio Listener Profiles: An Infinite Dial Report
Sep 17, 2020
Triton Digital Releases U.S. Podcast Report for the August 2020 Reporting Period
On Thursday, August 20, 2020 we announced today the release of the latest U.S Podcast Report for Aug...
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Triton Digital Releases U.S. Podcast Report for the August 2020 Reporting Period
Sep 16, 2020
Best Practices for Increasing Podcast Subscribers through Social Media
The internet is full of advice on how to increase engagement on social media, including dozens of a...
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Best Practices for Increasing Podcast Subscribers through Social Media
Sep 9, 2020
Triton Digital Releases the August 2020 Australian Podcast Ranker
On Thursday, September 10, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases the August 2020 Australian Podcast Ranker
Aug 25, 2020
Triton Digital Releases Latin America Podcast Report for the July 6th through August 2nd Reporting Period
On Tuesday, August 25, 2020 we announced the release of the latestLATAM Podcast Report.The report ...
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Triton Digital Releases Latin America Podcast Report for the July 6th through August 2nd Reporting Period
Aug 20, 2020
Triton Digital Releases U.S. Podcast Report for the July 6th – August 2nd Reporting Period
On Thursday, August 20, 2020 we announced the release of the latest U.S Podcast Report for the July ...
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Triton Digital Releases U.S. Podcast Report for the July 6th – August 2nd Reporting Period
Aug 10, 2020
Triton Digital Releases the July 2020 Australian Podcast Ranker
On Monday, August 10, 2020 we announced the release of the latest Australian Podcast Ranker.The Ran...
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Triton Digital Releases the July 2020 Australian Podcast Ranker
Jul 23, 2020
Triton Digital Releases U.S. Podcast Report for the June 8th – July 5th Reporting Period
On Thursday, July 23, 2020 we announced the release of the latest U.S Podcast Report for the June 8 ...
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Triton Digital Releases U.S. Podcast Report for the June 8th – July 5th Reporting Period
Jul 23, 2020
Omny Studio Platform and Feature Updates May — July 2020
We’ve recently addeda number ofnewfeatures and capabilities within ourOmny Studioplatformto fu...
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Omny Studio Platform and Feature Updates May — July 2020
Jul 13, 2020
Triton Digital Releases the June 2020 Australian Podcast Ranker
On Monday, July 13, 2020 we announced the release of the latest Australian Podcast Ranker.The Ranke...
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Triton Digital Releases the June 2020 Australian Podcast Ranker
Jun 29, 2020
Triton Digital Releases Latin America Podcast Report for the May 11th through June 7th Reporting Period
On Monday, June 29, 2020 we announced the release of the latest LATAM Podcast Report. The Report pro...
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Triton Digital Releases Latin America Podcast Report for the May 11th through June 7th Reporting Period
Jun 25, 2020
Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks
On Thursday, June 25, 2020 we announced the release of the latest U.S Podcast Report for the May 11 ...
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Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks
Jun 22, 2020
Client Spotlight: Adtima
Today, we announced that ADTIMA, Vietnam’s preeminent online music platform ZingMP3, has selected Tr...
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Client Spotlight: Adtima
Jun 15, 2020
Triton Digital Releases the May 2020 Australian Podcast Ranker
On Monday, June 15, 2020, we announced the release of the latest Australia Podcast Ranker for the Ma...
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Triton Digital Releases the May 2020 Australian Podcast Ranker
Jun 5, 2020
Best Practice for Dynamic Content in Podcasts
In this article we’ll share some of the best advice and coolest uses of dynamic insertion in podcast...
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Best Practice for Dynamic Content in Podcasts
Jun 4, 2020
Triton Digital Releases U.S. Podcast Report for the April 13 through May 10, 2020 Reporting Period
On Thursday, June 4, 2020, we announced the release of the latest U.S Podcast Report for the April 1...
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Triton Digital Releases U.S. Podcast Report for the April 13 through May 10, 2020 Reporting Period
Jun 3, 2020
Triton Digital Releases Latin America Podcast Report for the April 13 through May 10 Reporting Period
On Wednesday, June 3, 2020, we announced the release of the latest LATAM Podcast Report. The Report ...
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Triton Digital Releases Latin America Podcast Report for the April 13 through May 10 Reporting Period
May 28, 2020
Audioboom Joins Triton Digital's Podcast Reports
On Thursday, May 28th, we announced that podcast publisher Audioboom will participate exclusively in...
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Audioboom Joins Triton Digital's Podcast Reports
May 26, 2020
Now Available: Enhanced Analytics User Permissions Within Omny Studio
Today we announced the expansion of user controls within our Omny Studio podcast management platform...
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Now Available: Enhanced Analytics User Permissions Within Omny Studio
May 20, 2020
The Infinite Dial Australia 2020
On Tuesday, May 19th, Larry Rosin, President, Edison Research unveiled the results of The Infinite D...
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The Infinite Dial Australia 2020
May 19, 2020
Now Available: Expanded Consumption Analytics Within Omny Studio
Publishers can now Access an Enhanced, Aggregate view of their Podcast Consumption at a Program, Net...
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Now Available: Expanded Consumption Analytics Within Omny Studio
May 13, 2020
Triton Digital Releases the April 2020 Australian Podcast Ranker
On Wednesday, May 13, 2020, we announced the release of the latest Australian Podcast Ranker, which ...
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Triton Digital Releases the April 2020 Australian Podcast Ranker
May 12, 2020
Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory
On Tuesday, May 12th, we announced an integration with Amobee, the global advertising technology com...
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Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory
May 7, 2020
Impact of COVID-19 on Online Audio Streaming in EMEA
Triton Digital®, the global technology and services leader to the digital audio and podcast industry...
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Impact of COVID-19 on Online Audio Streaming in EMEA
May 6, 2020
Triton Digital Releases Latin America Podcast Report for the March 16 through April 12 Reporting Period
On Monday, May 4, 2020, we announced the release of the latest LATAM Podcast Report. The report prov...
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Triton Digital Releases Latin America Podcast Report for the March 16 through April 12 Reporting Period
May 4, 2020
Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period
On Monday, May 4, 2020, we announced the release of the latest U.S Podcast Report for the March 16 t...
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Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period
Apr 27, 2020
Best Practices for Recording and Producing Podcasts from Home
Industry Best Practices and Tips to Maximize the Time You Spend Using Omny Studio As you’re r...
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Best Practices for Recording and Producing Podcasts from Home
Apr 13, 2020
Triton Digital Expands Podcast Reports to the United States
On Monday, April 12, 2020, we announced the release of the first Podcast Report for the United State...
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Triton Digital Expands Podcast Reports to the United States
Apr 9, 2020
Omny Studio Platform and Feature Updates February — April 2020
Working from home, but working hard, sums up the last few weeks for the Omny Studio team. Here’s wha...
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Omny Studio Platform and Feature Updates February — April 2020
Apr 6, 2020
Triton Digital Releases Latin America Podcast Report for the February 17th through March 15th Reporting Period
On Monday, April 6, 2020, we announced the release of the latest LATAM Podcast Report. The report pr...
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Triton Digital Releases Latin America Podcast Report for the February 17th through March 15th Reporting Period
Apr 1, 2020
Triton Digital Releases Australian Podcast Ranker for 17 February through 15 March Reporting Period
On Wednesday, April 1, 2020, we announced the release of the latest Australian Podcast Ranker, which...
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Triton Digital Releases Australian Podcast Ranker for 17 February through 15 March Reporting Period
Mar 24, 2020
Podcast Trailer Best Practices from Omny Studio
Podcasts are more popular than ever. That was true last year, true now, and probably still true when...
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Podcast Trailer Best Practices from Omny Studio
Mar 18, 2020
The Infinite Dial 2020
On Thursday, March 19th, John Rosso, President of Market Development at Triton Digital, and Tom Webs...
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The Infinite Dial 2020
Mar 9, 2020
Triton Digital Releases Latin America Podcast Report for the January 20th through February 16th Reporting Period
On Monday, March 9, 2020, we announced the release of the latest LATAM Podcast Report, which has bee...
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Triton Digital Releases Latin America Podcast Report for the January 20th through February 16th Reporting Period
Mar 5, 2020
Triton Digital Releases Australian Podcast Ranker for 20 January through 16 February Reporting Period
On Thursday, March 5, 2020, we announced the release of the latest Australian Podcast Ranker, which ...
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Triton Digital Releases Australian Podcast Ranker for 20 January through 16 February Reporting Period
Mar 3, 2020
Two-Thirds of Americans Have At Least One Radio in Their Home: The Infinite Dial 2020®
On Tuesday, March 3rd, new information from the Infinite Dial 2020® from Edison Research and Triton ...
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Two-Thirds of Americans Have At Least One Radio in Their Home: The Infinite Dial 2020®
Mar 3, 2020
Australian Podcast Ranker expands to include US titles from Stitcher and iHeartPodcast Network
On Tuesday, March 3rd, Commercial Radio Australia (CRA) announced that the next Australian Podcast R...
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Australian Podcast Ranker expands to include US titles from Stitcher and iHeartPodcast Network
Mar 3, 2020
Integration Spotlight: DBSgroep's RTVPLAN
On Tuesday, March 3rd, we announced the integration of DBSgroep’s media sales solution, RTVPLAN, wit...
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Integration Spotlight: DBSgroep's RTVPLAN
Feb 12, 2020
Triton Digital Releases Latin America Podcast Report for December 23rd through January 19th Reporting Period
On Wednesday, February 12, 2020, we announced the release of the latest LATAM Podcast Report. The re...
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Triton Digital Releases Latin America Podcast Report for December 23rd through January 19th Reporting Period
Feb 5, 2020
Triton Digital Releases Australian Podcast Ranker for 23 December through 19 January Reporting Period
On Wednesday, February 5, 2020, we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases Australian Podcast Ranker for 23 December through 19 January Reporting Period
Jan 23, 2020
Triton Digital Releases Latin America Podcast Report for November 25th through December 22nd Reporting Period
On Thursday, January 23, 2020, we announced the release of the latest LATAM Podcast Report. The repo...
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Triton Digital Releases Latin America Podcast Report for November 25th through December 22nd Reporting Period
Jan 22, 2020
Integration Spotlight: Podchaser with Omny Studio
On Wednesday, January 22nd, we announced the integration of our Omny Studio podcast publishing platf...
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Integration Spotlight: Podchaser with Omny Studio
Jan 21, 2020
Save the Date: 2020 U.S. Infinite Dial
Save the date for The Infinite Dial® 2020 webinar,presented by Edison Researchand Triton Digital o...
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Save the Date: 2020 U.S. Infinite Dial
Jan 15, 2020
Triton Digital Releases Australian Podcast Ranker for 25 November through 22 December Reporting Period
On Wednesday, January 15, 2020, we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases Australian Podcast Ranker for 25 November through 22 December Reporting Period
Jan 7, 2020
Triton Digital’s Audio Supply-Side Platform (SSP) Wins ExchangeWire’s The Wires Global Award for Best New Product or Service – Sell Side
On Tuesday, January 7th, we announced today that our pioneering audio SSP (Yield-Op) has been named ...
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Triton Digital’s Audio Supply-Side Platform (SSP) Wins ExchangeWire’s The Wires Global Award for Best New Product or Service – Sell Side
Jan 6, 2020
Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply
On Monday, January 6th, we announced today the inclusion of Triton’s marketplace in the Rubicon Proj...
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Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply
Dec 19, 2019
Triton Digital to Provide Comprehensive Podcast Reports in the United States
On Thursday, December 19th, we announced the launch of Podcast Reports in the United States, powered...
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Triton Digital to Provide Comprehensive Podcast Reports in the United States
Dec 17, 2019
Triton Digital Expands Podcast Reports to LATAM; Providing Insight into the Region’s Top Podcasts for the First Time
On Monday, December 16th, we announced and released today the first Podcast Report for LATAM, powere...
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Triton Digital Expands Podcast Reports to LATAM; Providing Insight into the Region’s Top Podcasts for the First Time
Dec 16, 2019
TOFOP Leads Independent Publishers Joining Australian Podcast Ranker
On Wednesday, December 11th, Commercial Radio Australia (CRA) announced that Wil Anderson and Charli...
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TOFOP Leads Independent Publishers Joining Australian Podcast Ranker
Dec 16, 2019
Triton Digital Releases Australian Podcast Ranker for 28 October through 24 November Reporting Period
On Thursday, December 12, 2019, we announced the the release of the latest Australian Podcast Ranker
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Triton Digital Releases Australian Podcast Ranker for 28 October through 24 November Reporting Period
Dec 9, 2019
Client Spotlight: Wedel Software
On Monday, December 9th, we announced that we have integrated our online Audio Ad Server with the Me...
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Client Spotlight: Wedel Software
Nov 25, 2019
Client Spotlight: Voxnest
On Monday, November 25th, we announced that Voxnest, an audio technology company specializing in pod...
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Client Spotlight: Voxnest
Nov 13, 2019
Client Spotlight: BFM
On Tuesday, November 12th, we announced that BFM, Malaysia's only independent business radio station...
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Client Spotlight: BFM
Nov 8, 2019
The Power of Data-Driven Audio
Reaching your listening audience is great, but it's reaching them with a relevant and engaging messa...
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The Power of Data-Driven Audio