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World of Audio
Jul 17, 2025
Your audio audience is watching you, maybe not your podcast
A couple of years ago (almost to the day), I wrote this article about video podcasts asking creator...
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Your audio audience is watching you, maybe not your podcast
Jul 8, 2025
2025 Canadian Podcast Report: Exploring Podcast Growth in Canada
The latest numbers are in, and the verdict is clear: podcasting in Canada is on the rise! Triton Di...
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2025 Canadian Podcast Report: Exploring Podcast Growth in Canada
Jul 3, 2025
Thinking in Sound: The Rise of Audio-First Marketing
Why Brands Should Think Audio-First In a world of fleeting attention and screen fatigue, audio is em...
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Thinking in Sound: The Rise of Audio-First Marketing
Jun 25, 2025
5 Ways to Buy Podcast Ads in 2025
Are you a brand or marketer interested in advertising your product or serviceon podcasts through aud...
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5 Ways to Buy Podcast Ads in 2025
Jun 10, 2025
How Podcast Advertising Is Taking Over the World
In a world saturated with digital content, podcasts have carved out a uniquely intimate and engaging...
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How Podcast Advertising Is Taking Over the World
May 27, 2025
Digital Audio’s Key Role in Australia’s 2025 Election and Politics
2025 federal election has not only reaffirmed Australia’s political leadership, but it has also tran...
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Digital Audio’s Key Role in Australia’s 2025 Election and Politics
May 20, 2025
How Advertisers Are Navigating a Polarized Political Climate
Today’s political environment is more charged and unpredictable than ever—and it’s reshaping how bra...
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How Advertisers Are Navigating a Polarized Political Climate
May 12, 2025
Digital Radio Ads Around the World: A New Soundscape
The global radio advertising market is experiencing a dynamic transformation, propelled by digital i...
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Digital Radio Ads Around the World: A New Soundscape
May 1, 2025
Benchmarking's back, alright!
Tell me why I chose to start with an attempt at a Backstreet Boys reference? Who knows. Maybe becaus...
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Benchmarking's back, alright!
Apr 9, 2025
Scaling Audio Intelligence: How Sounder Builds a Multilingual World
When we first launched Sounder’s Audio Data Cloud (ADC) platform in 2022, our focus was narrow by de...
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Scaling Audio Intelligence: How Sounder Builds a Multilingual World