Join us as we explore the findings from the Infinite Dial 2022 Australia Report and the Infinite Dial 2022 Canada Report
This June, we were thrilled to partner with Edison Research for the release of the Infinite Dial 2022 Reports for Australia and Canada. Did you miss the webinars last week? Not to worry, we’re recapping the key findings around the latest audio trends and preferences in Australia and Canada below!
The Infinite Dial 2022 Australia Report
Results from the Infinite Dial 2022 Australia Report were released on Monday, June 27 at 8:30 p.m. EST (Tuesday, June 28, at 10:30 a.m. AEST) in a webinar hosted by Edison Research. The report was made in partnership with Commercial Radio Australia (CRA) and sponsored by Triton Digital and LiSTNR.
The report uncovered all the latest audio trends in Australia. For starters, the report found that 15.6 million Australians, which is 71% of the country’s population aged 12+, listened to online audio on a weekly basis. This is up 66% from last year’s report. Further, 78% of Australians were monthly listeners, up nearly 50% from the 2018 Infinite Dial Report.
The top way Australians are tuning into online radio is through radio station apps, up 6% from last year. Additionally, 24% of online radio listeners are listening through a smart speaker.
When it comes to cars, 80% of respondents surveyed that have ridden or driven a car in the last month prefer AM/FM, or DAB+ radio, with 39% using a streaming service and 32% tapping into podcasts.
Speaking of podcasts, 40% of respondents have listened to a podcast within the last month, which is more than double the number reported four years ago in the Infinite Dial 2018 Australia Report. In fact, weekly podcast listeners are consuming an average of seven podcast episodes per week, spending an average of 7 hours and 6 minutes listening to podcasts each week. When it comes to devices, 69% of podcast listeners are using their smartphones and weekly podcast listeners are consuming an average of seven podcast episodes per week.
For more information on the Infinite Dial 2022 Australia Report, please visit: https://www.edisonresearch.com/the-infinite-dial-2022-australia/
The Infinite Dial 2022 Canada Report
Jumping around the world over to Canada, results from The Infinite Dial 2022 Canada were also revealed in a webinar, however, this one occurred on Thursday, June 30, 2022, at 2:00 p.m. EST. The webinar was hosted by Nicole Beniamini at Edison Research and our very own Stephanie Donovan at Triton Digital.
In the year 2022, audio listening has increased in Canada, overall. The report found that 73% of Canadians aged 18+ are monthly online audio listeners, which skyrocketed from 71% the previous year. Further, the report revealed that 64% of Canadians are weekly online audio listeners, a 6% increase from the previous year. Then, when it came to online radio, 25% of Canadians listened to online AM/FM radio within the last month.
Over the past month, the most preferred audio brand used by Canadians to stream their audio was Spotify (40%), YouTube trailed not too far behind at 33%, with Amazon coming in at 14%.
The report revealed Canadians rising interest in podcasts, revealing that 43% have listened to a podcast within the last month, beating both the U.S. (38%) and Australia (40%). Interestingly, 56% of the monthly podcast listeners in Canada, consumer podcasts they know are produced in Canada. Of those monthly podcast listeners, many are committed, with 47% reporting listening to the entire podcast and 44% reported listening to most of the podcast.
For more information on the Infinite Dial 2022 Canada Report, please visit: https://www.edisonresearch.com/the-infinite-dial-2022-canada/