Programmatic Audio powers 2024’s Black Friday & Cyber Monday weekend

As the biggest shopping weekend of the year unfolded, brands turned to innovative strategies to stand out—and programmatic audio led the charge. Triton Digital’s advanced audio advertising solutions empowered advertisers to connect with engaged listeners at scale, delivering personalized messages that cut through the noise. Whether it was crafting the perfect podcast sponsorship or leveraging real-time data to target shoppers in the moment, audio proved to be the ultimate driver for Black Friday and Cyber Monday success. 

Digital audio now accounts for 1 out of every 5 minutes adults spend on digital media in the US (according to a recent IAB study) and a new Veritonic study reveals that 75% of consumers favor podcast ads for their holiday shopping. 

With the growth in digital audio consumption, a marketing media mix is no longer complete without the inclusion of audio ads which provides effective ROI for its high effectiveness and reach. 

During last month's worldwide shopping frenzy, which included the annual Black Friday and Cyber Monday events, retailers and brands utilized programmatic audio to offer exclusive deals and discounts directly to consumers via podcasts, live radio, music services, and gaming. Triton Digital’s programmatic audio marketplace saw a 20% average rise in global audio ad spending during the 2024 Black Friday weekend compared to 2023.

Major brands that ran campaigns during this Black Friday include Ultra Beauty, Uber, CVS, Apple, Toyota, Microsoft, Ampol Australia, Kmart, McDonalds, Heineken, and Briscoes. 

Source: Triton Digital Audio Marketplace – analysis of Black Friday weekend 2024 vs 2023 

Here are some Black Friday audio ad samples that were heard across the world this year: 

Briscoes:

Petstock:

Macys:

Harris Scarfe:

Coles:

Ulta: 

If you are an advertiser looking to explore audio advertising through Triton’s programmatic audio marketplace, reach out to us at marketops@tritondigital.com and check out our recent  Triton’s Advertising Guide .