On Thursday, November 19, 2020 we announced today the release of the latest U.S Podcast Report for October 2020 (September 28 – November 1, 2020) reporting period, as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 42.8M Average Weekly Downloads and 11.9M Average Weekly Users, followed by Stitcher with 27.3M Average Weekly Downloads and 7.7M Average Weekly Users, Entercom’s Podcast Network, including Cadence13 and Pineapple Street Studios with 24.6M Average Weekly Downloads and 6.7M Average Weekly Users, and Wondery with 19.4M Average Weekly Downloads and 5.2M Average Weekly Users.
Combined, the Top 100 Podcasts by Downloads and Top 100 Podcasts by Users are up 3.6% from the previous reporting period (August 31 – September 27, 2020).
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In both the Top 100 Podcasts by Downloads and the Top 100 Podcasts by Users reports, four new entities made their debut this reporting period, including Full Body Chills (audiochuck), Sofia with an F (Entercom/Cadence13/Pinapple Street Studios), Dr. Death Season 2: Dr. Fata (Wondery), and Anatomy of Murder (audiochuck).
Leading podcasts by Average Weekly Downloads include The Ben Shapiro Show (Cumulus Media/Westwood One), Up First (NPR), Crime Junkie (audiochuck), and NPR Politics (NPR), with NPR News Now remaining in the #1 spot as the most downloaded podcast in the United States.
Leading podcasts by Average Weekly Users include Up First (NPR), Crime Junkie (audiochuck), The Ben Shapiro Show (Cumulus Media/Westwood One), and My Favorite Murder with Karen Kilgariff and Georgia Hardstark (Stitcher), with NPR News Now remaining in the #1 spot this reporting period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact solutions@tritondigital.com.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.
