Desideria Mastriaco

Author
"You didn’t ask me for my opinion, but I’m giving it to you anyway." Desideria Mastriaco - Senior Marketing Manager, based in Montreal. Back to blog

Other articles written by Desideria

Five Ways the Digital Audio Advertising Market Will Evolve in 2022
Audio Advertising
Feb 2, 2022

Five Ways the Digital Audio Advertising Market Will Evolve in 2022

The digital audio advertising industry has changed drastically over the past few years. With the ent...
Read more Five Ways the Digital Audio Advertising Market Will Evolve in 2022
Omny Studio Platform and Feature Updates February — April 2020
podcast
2020
Apr 9, 2020

Omny Studio Platform and Feature Updates February — April 2020

Working from home, but working hard, sums up the last few weeks for the Omny Studio team. Here’s wha...
Read more Omny Studio Platform and Feature Updates February — April 2020
Triton Digital Releases the December 2020 Latin America Podcast Report
Publisher
Advertiser
2019
Jan 29, 2021

Triton Digital Releases the December 2020 Latin America Podcast Report

On Friday, January 29, 2021 we announced the release of the latest LATAM Podcast Report. The report ...
Read more Triton Digital Releases the December 2020 Latin America Podcast Report
Triton Digital Releases the June 2020 Australian Podcast Ranker
Publisher
Advertiser
2019
Jul 13, 2020

Triton Digital Releases the June 2020 Australian Podcast Ranker

On Monday, July 13, 2020 we announced the release of the latest Australian Podcast Ranker.The Ranke...
Read more Triton Digital Releases the June 2020 Australian Podcast Ranker
2023 U.S. Podcast Report
Podcasting
Audience Measurement
Jan 30, 2024

2023 U.S. Podcast Report

The 2023 U.S. Podcast Report offers a glimpse into the dynamic U.S. podcast scene throughout the yea...
Read more 2023 U.S. Podcast Report
By The Numbers
Publisher
Advertiser
2021
Mar 11, 2021

By The Numbers

A look at how podcasts are stacking up around the globe in 2021, from our Managing Director Shar...
Read more By The Numbers
Malaysia's Digital Audio Boom: A Dive into the Growing Podcast Trend
advertisers
Audience Measurement
Jul 16, 2024

Malaysia's Digital Audio Boom: A Dive into the Growing Podcast Trend

Malaysia is experiencing a surge in the popularity of digital audio, with podcasts leading the cha...
Read more Malaysia's Digital Audio Boom: A Dive into the Growing Podcast Trend
Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
Infinite Dial
Feb 2, 2021

Register for The Infinite Dial 2021 Webinar & Submit Your Questions!

Please join us as we present The Infinite Dial 2021 from Edison Research and Triton Digital® on Thur...
Read more Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
How People Are Listening to Podcasts: Closer Look at the APAC Region
Podcasting
Audio
Audience Measurement
Sep 25, 2024

How People Are Listening to Podcasts: Closer Look at the APAC Region

Podcasts have become a key part of daily life for many across the Asia-Pacific (APAC) region, reflec...
Read more How People Are Listening to Podcasts: Closer Look at the APAC Region
Cambios en el comportamiento de escucha de la radio digital en Latinoamérica
Publisher
Advertiser
2020
Nov 18, 2020
Triton Digital Releases U.S. Podcast Report for the June 8th – July 5th Reporting Period
Publisher
Advertiser
2019
Jul 23, 2020
Now Available: Enhanced Analytics User Permissions Within Omny Studio
podcast
2020
May 26, 2020

Now Available: Enhanced Analytics User Permissions Within Omny Studio

Today we announced the expansion of user controls within our Omny Studio podcast management platform...
Read more Now Available: Enhanced Analytics User Permissions Within Omny Studio
Triton Digital’s Omny Studio Now Supports Apple Podcasts Subscriptions
podcast
Jan 10, 2023
Global podcast growth and trends from Omny Studio
Podcasting
Sep 30, 2021

Global podcast growth and trends from Omny Studio

To celebrate International Podcast Day 2021, our Managing Director dug through data from our podcast...
Read more Global podcast growth and trends from Omny Studio
Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Publisher
Advertiser
2020
Dec 8, 2020

Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know

Note: This is a re-post of a blog that originally appeared on https://jacobsmedia.com/podcast-dynami...
Read more Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Triton Digital Announces Omny Studio Will Power Apple Podcasts Delegated Delivery
Podcasting
May 16, 2022
Best Practice for Dynamic Content in Podcasts
Jun 5, 2020

Best Practice for Dynamic Content in Podcasts

In this article we’ll share some of the best advice and coolest uses of dynamic insertion in podcast...
Read more Best Practice for Dynamic Content in Podcasts
Meet the Manadge team at DMEXCO 2023
Events
Sep 12, 2023

Meet the Manadge team at DMEXCO 2023

Earlier this summer, Triton Digital announced the acquisition of Manadge, an advertising intelligenc...
Read more Meet the Manadge team at DMEXCO 2023
Discover Triton Digital's 2024 LATAM Audio Insights Report
Podcasting
Audio
Audience Measurement
Streaming
Aug 1, 2024

Discover Triton Digital's 2024 LATAM Audio Insights Report

Triton Digital is excited to unveil the 2024 Latin America (LATAM) Audio Insights Report, a comprehe...
Read more Discover Triton Digital's 2024 LATAM Audio Insights Report
Triton Digital Releases the Australian Podcast Ranker for November 2020
Publisher
Advertiser
2020
Dec 10, 2020
Triton Digital Expands Podcast Reports to the United States
Publisher
Advertiser
2020
Apr 13, 2020

Triton Digital Expands Podcast Reports to the United States

On Monday, April 12, 2020, we announced the release of the first Podcast Report for the United State...
Read more Triton Digital Expands Podcast Reports to the United States
Celebrating International Women’s Day: What Women Are Listening To!
Audience Measurement
Mar 7, 2022

Celebrating International Women’s Day: What Women Are Listening To!

Tuesday, March 8th is International Women’s Day, and what better way to celebrate then looking at so...
Read more Celebrating International Women’s Day: What Women Are Listening To!
Streaming Audio Listening in LATAM
Publisher
Advertiser
2020
Nov 3, 2020

Streaming Audio Listening in LATAM

At Triton Digital, we are proud to provide the global digital audio and podcast industry with reliab...
Read more Streaming Audio Listening in LATAM
The Infinite Dial 2020
Mar 18, 2020

The Infinite Dial 2020

On Thursday, March 19th, John Rosso, President of Market Development at Triton Digital, and Tom Webs...
Read more The Infinite Dial 2020
Podcast advertising is fueling digital audio’s growth. Listening has doubled in 5 years.
Advertiser
Insights
Audio
podcast
Radio
Aug 16, 2022
Simon Lee is Named a Rising Star of Adtech
adtech
May 1, 2023

Simon Lee is Named a Rising Star of Adtech

Triton Digital’s Simon Lee, Audio Marketplace Operations Director, has been recognized by Business I...
Read more Simon Lee is Named a Rising Star of Adtech
The Infinite Dial Australia 2020
May 20, 2020

The Infinite Dial Australia 2020

On Tuesday, May 19th, Larry Rosin, President, Edison Research unveiled the results of The Infinite D...
Read more The Infinite Dial Australia 2020
Triton Digital Releases the July 2020 Australian Podcast Ranker
Publisher
Advertiser
2019
Aug 10, 2020

Triton Digital Releases the July 2020 Australian Podcast Ranker

On Monday, August 10, 2020 we announced the release of the latest Australian Podcast Ranker.The Ran...
Read more Triton Digital Releases the July 2020 Australian Podcast Ranker
Now Available: Expanded Consumption Analytics Within Omny Studio
podcast
2020
May 19, 2020

Now Available: Expanded Consumption Analytics Within Omny Studio

Publishers can now Access an Enhanced, Aggregate view of their Podcast Consumption at a Program, Net...
Read more Now Available: Expanded Consumption Analytics Within Omny Studio
Triton Digital Releases U.S. Podcast Report for the August 2020 Reporting Period
Publisher
Advertiser
2020
podcast report
Sep 17, 2020
5 Tips for Effective Digital Audio Advertising
Audio Advertising
Aug 24, 2022

5 Tips for Effective Digital Audio Advertising

In our previous blog post, we talked about what makes digital audio a hidden gem for marketers due t...
Read more 5 Tips for Effective Digital Audio Advertising
Impact of COVID-19 on Online Audio Streaming in EMEA
Publisher
Advertiser
Insights
2020
EMEA
May 7, 2020

Impact of COVID-19 on Online Audio Streaming in EMEA

Triton Digital®, the global technology and services leader to the digital audio and podcast industry...
Read more Impact of COVID-19 on Online Audio Streaming in EMEA
Client Spotlight:  Adtima
Publisher
Advertiser
2020
Jun 22, 2020

Client Spotlight:  Adtima

Today, we announced that ADTIMA, Vietnam’s preeminent online music platform ZingMP3, has selected Tr...
Read more Client Spotlight:  Adtima
Triton Digital is Committed to Global Growth
Life at Triton
Aug 31, 2022

Triton Digital is Committed to Global Growth

Triton Announces Three Executive Promotions to Expand Global Growth and Innovation. As podcast liste...
Read more Triton Digital is Committed to Global Growth
Celebrating World Radio Day 2021: New World, New Radio
Publisher
Advertiser
2021
Feb 12, 2021

Celebrating World Radio Day 2021: New World, New Radio

February 13, 2021, marks the 10th anniversary of World Radio Day and more than 110 years of radio. A...
Read more Celebrating World Radio Day 2021: New World, New Radio
A Deeper Dive into the Shared Listeners Tool within Omny Studio
Podcasting
Aug 17, 2021

A Deeper Dive into the Shared Listeners Tool within Omny Studio

Today we announced the launch of a new Shared Listeners tool within our podcast platform, Omny Studi...
Read more A Deeper Dive into the Shared Listeners Tool within Omny Studio
Are Transcriptions the Building Blocks for the Future of Audio Distribution?
Podcasting
Aug 23, 2021
Singapore Ascends to the Top 5 in APAC for Digital Audio Consumption
advertisers
Audience Measurement
Jul 17, 2024

Singapore Ascends to the Top 5 in APAC for Digital Audio Consumption

Singapore is rapidly rising as one of APAC's top 5 countries for digital audio consumption and adv...
Read more Singapore Ascends to the Top 5 in APAC for Digital Audio Consumption
Triton Digital Releases the May 2020 Australian Podcast Ranker
Publisher
Advertiser
2019
Jun 15, 2020

Triton Digital Releases the May 2020 Australian Podcast Ranker

On Monday, June 15, 2020, we announced the release of the latest Australia Podcast Ranker for the Ma...
Read more Triton Digital Releases the May 2020 Australian Podcast Ranker
In Celebration of International Women's Day
Publisher
Advertiser
Mar 4, 2021

In Celebration of International Women's Day

In celebration of International Women’s Day, we rounded up a list of podcasts that are created...
Read more In Celebration of International Women's Day
Granular Audit Log Tracking in Omny Studio
Publisher
Advertiser
2021
Jan 27, 2021

Granular Audit Log Tracking in Omny Studio

On Tuesday, January 26th, Triton Digital announced the addition of robust audit functionality within...
Read more Granular Audit Log Tracking in Omny Studio
The Power of Radio in 2022
Audio
advertisers
Radio
Aug 9, 2022

The Power of Radio in 2022

Radio is an everlasting powerful communication tool which has survived the test of time. Its ease an...
Read more The Power of Radio in 2022
Driving Growth with Digital Audio: A Comprehensive Guide to Advertising
Podcasting
Audio
Audio Advertising
Audience Measurement
Aug 28, 2024
How Better Understanding Your Audience Can Fuel Podcast Growth
Audience Measurement
Apr 11, 2022

How Better Understanding Your Audience Can Fuel Podcast Growth

At this year’s Podcast Movement Evolutions, Triton Digital’s very own Daryl Battaglia, Senior Vice P...
Read more How Better Understanding Your Audience Can Fuel Podcast Growth
Are Podcasts More Popular in Australia or Canada?
Podcasting
Jul 6, 2022

Are Podcasts More Popular in Australia or Canada?

Join us as we explore the findings from the Infinite Dial 2022 Australia Report and the Infinite Dia...
Read more Are Podcasts More Popular in Australia or Canada?
Best Practices for Increasing Podcast Subscribers through Social Media
Publisher
Podcasting
2020
omny studio
Sep 16, 2020
What’s Ahead for Podcasting in 2021
Publisher
Advertiser
2021
Mar 3, 2021

What’s Ahead for Podcasting in 2021

Our Managing Director, Sharon Taylor, shares some thoughts and predictions for the burgeoning m...
Read more What’s Ahead for Podcasting in 2021
Mudanças no comportamento de escuta de rádio digital na América Latina
Publisher
Advertiser
2020
Nov 18, 2020

Mudanças no comportamento de escuta de rádio digital na América Latina

Na Triton Digital, temos orgulho de fornecer à indústria global de áudio digital e podcast uma visão...
Read more Mudanças no comportamento de escuta de rádio digital na América Latina
Omny Studio Platform and Feature Updates May — July 2020
Publisher
Advertiser
2020
Jul 23, 2020

Omny Studio Platform and Feature Updates May — July 2020

We’ve recently addeda number ofnewfeatures and capabilities within ourOmny Studioplatformto fu...
Read more Omny Studio Platform and Feature Updates May — July 2020
Triton Digital Releases the October 2020 Australian Podcast Ranker
Publisher
Advertiser
2020
Nov 10, 2020

Triton Digital Releases the October 2020 Australian Podcast Ranker

On Wednesday, November 11, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
Read more Triton Digital Releases the October 2020 Australian Podcast Ranker
Bonjour! Hello! ¡Hola!
Publisher
Advertiser
2021
Apr 12, 2021

Bonjour! Hello! ¡Hola!

In case you missed it, French language day took place on March 20th, and English Language Day an...
Read more Bonjour! Hello! ¡Hola!
Triton Digital Releases the August 2020 Australian Podcast Ranker
Publisher
Advertiser
2019
Sep 9, 2020

Triton Digital Releases the August 2020 Australian Podcast Ranker

On Thursday, September 10, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
Read more Triton Digital Releases the August 2020 Australian Podcast Ranker
Podcast Trailer Best Practices from Omny Studio
Mar 24, 2020

Podcast Trailer Best Practices from Omny Studio

Podcasts are more popular than ever. That was true last year, true now, and probably still true when...
Read more Podcast Trailer Best Practices from Omny Studio
Best Practices for Recording and Producing Podcasts from Home
Publisher
Advertiser
2020
Apr 27, 2020

Best Practices for Recording and Producing Podcasts from Home

Industry Best Practices and Tips to Maximize the Time You Spend Using Omny Studio As you’re r...
Read more Best Practices for Recording and Producing Podcasts from Home
Radio Listener Profiles: An Infinite Dial Report
Sep 28, 2020

Radio Listener Profiles: An Infinite Dial Report

Radio listeners in the U.S. can’t be characterized as a monolith, as each format has listeners with ...
Read more Radio Listener Profiles: An Infinite Dial Report
Triton Digital Releases the April 2020 Australian Podcast Ranker
Publisher
Advertiser
2019
May 13, 2020

Triton Digital Releases the April 2020 Australian Podcast Ranker

On Wednesday, May 13, 2020, we announced the release of the latest Australian Podcast Ranker, which ...
Read more Triton Digital Releases the April 2020 Australian Podcast Ranker
Omny Studio Platform and Feature Updates - July 2021
podcast
omny studio
Jul 12, 2021

Omny Studio Platform and Feature Updates - July 2021

A look into the new Omny Studio features. Content reporting capabilities When your podcasting vent...
Read more Omny Studio Platform and Feature Updates - July 2021
Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising
Jelli
RadioSpot
Jun 8, 2022
Podcast Metrics for Agencies: Deep dive with Sounds Profitable
Publisher
Advertiser
2021
Jan 21, 2021

Podcast Metrics for Agencies: Deep dive with Sounds Profitable

On Thursday, January 21st, Triton's SVP Market Development & Strategy, Audience Measurement, Daryl B...
Read more Podcast Metrics for Agencies: Deep dive with Sounds Profitable
Alternative Use for Your Online Radio Station
Audio
Radio
Feb 13, 2023

Alternative Use for Your Online Radio Station

Your online radio station has the potential to serve many purposes beyond just broadcasting music an...
Read more Alternative Use for Your Online Radio Station
Omny Studio — 2020 Year in Review
Publisher
Advertiser
2019
Dec 23, 2020

Omny Studio — 2020 Year in Review

As the end of 2020 quickly approaches, we wanted to acknowledge the incredible progress and miles...
Read more Omny Studio — 2020 Year in Review
How Podcasts Took Over the World 20 Years Ago
Podcasting
Sep 25, 2023

How Podcasts Took Over the World 20 Years Ago

The first 20 years of podcasting have been marked by remarkable achievements, transforming how we co...
Read more How Podcasts Took Over the World 20 Years Ago
Eliminating Price Floors: Impact on Podcasters and Triton Digital's Flexible Solutions
Podcasting
Audio Advertising
Aug 6, 2024
How to Promote Your Podcast to Grow Your Audience
Publisher
Advertiser
2019
Jan 7, 2021

How to Promote Your Podcast to Grow Your Audience

With more than950,000 podcasts available in Apple Podcastsalone, it’s clear that the world has off...
Read more How to Promote Your Podcast to Grow Your Audience
Triton Digital Releases the September 2020 Australian Podcast Ranker
Publisher
Advertiser
2020
Oct 12, 2020

Triton Digital Releases the September 2020 Australian Podcast Ranker

On Tuesday, September 13, 2020 we announced the release of the latest Australian Podcast Ranker. The...
Read more Triton Digital Releases the September 2020 Australian Podcast Ranker
Top Podcasts for Men Right Now
Audio
ranker
Jun 5, 2023

Top Podcasts for Men Right Now

“What’s my dad’s favorite podcast?” We feel pretty confident that you have not asked yourself that q...
Read more Top Podcasts for Men Right Now
Audioboom Joins Triton Digital's Podcast Reports
podcast
2020
May 28, 2020

Audioboom Joins Triton Digital's Podcast Reports

On Thursday, May 28th, we announced that podcast publisher Audioboom will participate exclusively in...
Read more Audioboom Joins Triton Digital's Podcast Reports
Triton Digital discusses the future of radio, audio, and podcasting at Radiodays Asia 2022
Podcasting
Audio
podcast
Radio
Sep 20, 2022
Five Trends that will Rock Digital Audio in 2024
Podcasting
Programmatic
Audio Advertising
Audience Measurement
Dec 18, 2023

Five Trends that will Rock Digital Audio in 2024

As we enter the new year, Triton Digital's key executives are sharing their industry predictions for...
Read more Five Trends that will Rock Digital Audio in 2024
Triton Days – Team Building to Inspire, Integrate & Innovate!
Life at Triton
Mar 21, 2023

Triton Days – Team Building to Inspire, Integrate & Innovate!

I was so happy to see all the enthusiasm for the 2022 Triton Days event, which was held on December ...
Read more Triton Days – Team Building to Inspire, Integrate & Innovate!
Triton Digital Releases the Australian Podcast Ranker for December 2020
Publisher
Advertiser
2020
Jan 11, 2021
Triton Digital Releases U.S. Podcast Report for the October 2020 Reporting Period
Publisher
Advertiser
2020
podcast report
Nov 19, 2020
Triton Digital Releases U.S. Podcast Report for the November 2020 Reporting Period
Publisher
Advertiser
2020
podcast report
Dec 17, 2020
Everything You Need to Know About the 2022 Infinite Dial South Africa
Audience Measurement
Mar 4, 2022
Triton Unveils Its Second Annual Canadian Podcast Trends Report
podcast
Audience Measurement
Streaming
Jun 3, 2024

Triton Unveils Its Second Annual Canadian Podcast Trends Report

Get ready to dive into the latest insights with Triton Digital's 2024 Canadian Podcast Report. Thi...
Read more Triton Unveils Its Second Annual Canadian Podcast Trends Report
International Women’s Day 2023 – Triton Digital
Life at Triton
Mar 15, 2023

International Women’s Day 2023 – Triton Digital

International Women’s Day (IWD) celebrates women’s achievements, raising awareness about discriminat...
Read more International Women’s Day 2023 – Triton Digital
8 Podcast Marketing Mistakes You Might Be Making
Podcasting
Sep 22, 2021

8 Podcast Marketing Mistakes You Might Be Making

Podcast marketing is only as effective as its execution. Sharon Taylor, Managing Director at Triton ...
Read more 8 Podcast Marketing Mistakes You Might Be Making
Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period
Publisher
Advertiser
2020
podcast report
Oct 15, 2020
Best Practices for Creating Promos for Your Podcast
podcast
Jun 17, 2021

Best Practices for Creating Promos for Your Podcast

It’s the reason that many podcasts join podcast networks — the opportunity to place promos for your ...
Read more Best Practices for Creating Promos for Your Podcast
Triton Digital Unveils Its First Canada Podcast Trends Report
podcast
Audience Measurement
Streaming
Sep 19, 2023

Triton Digital Unveils Its First Canada Podcast Trends Report

Today, weintroduceour 2023 Podcast Trends in Canada report, providing insights into the Canadian p...
Read more Triton Digital Unveils Its First Canada Podcast Trends Report
Listen Now: Podcasts for Sports Fans
Publisher
Advertiser
2021
Jun 11, 2021

Listen Now: Podcasts for Sports Fans

With the upcoming Tokyo Olympics and the gradual return of group sports and sporting events arou...
Read more Listen Now: Podcasts for Sports Fans
Triton Digital Releases U.S. Podcast Report for the July 6th – August 2nd Reporting Period
Publisher
Advertiser
2019
Aug 20, 2020
Best Practices for Search Engine Optimization for your Podcast
Publisher
Advertiser
2021
May 5, 2021

Best Practices for Search Engine Optimization for your Podcast

Understanding the specifics behind podcasting is a great way to improve your Search Engine Optim...
Read more Best Practices for Search Engine Optimization for your Podcast
Audio Advertising’s Carbon Footprint: Together We Can Invest in Our Planet
Life at Triton
Apr 19, 2023
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