Desideria Mastriaco
"You didn’t ask me for my opinion, but I’m giving it to you anyway." Desideria Mastriaco - Senior Marketing Manager, based in Montreal.
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Other articles written by Desideria
Aug 20, 2020
Triton Digital Releases U.S. Podcast Report for the July 6th – August 2nd Reporting Period
On Thursday, August 20, 2020 we announced the release of the latest U.S Podcast Report for the July ...
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Triton Digital Releases U.S. Podcast Report for the July 6th – August 2nd Reporting Period
Aug 25, 2020
Triton Digital Releases Latin America Podcast Report for the July 6th through August 2nd Reporting Period
On Tuesday, August 25, 2020 we announced the release of the latestLATAM Podcast Report.The report ...
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Triton Digital Releases Latin America Podcast Report for the July 6th through August 2nd Reporting Period
Jan 10, 2023
Triton Digital’s Omny Studio Now Supports Apple Podcasts Subscriptions
Triton Digital is excited to launch support for Apple Podcasts Subscriptions, which allows podcaster...
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Triton Digital’s Omny Studio Now Supports Apple Podcasts Subscriptions
Dec 21, 2020
Triton Digital Releases Latin America Podcast Report for the November 2nd through November 29th Reporting Period
On Monday, December 21, 2020 we announced the release of the latest LATAM Podcast Report, including ...
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Triton Digital Releases Latin America Podcast Report for the November 2nd through November 29th Reporting Period
Dec 10, 2020
Triton Digital Releases the Australian Podcast Ranker for November 2020
On Thursday, December 10, 2020 we announced the release of the latest Australian Podcast Ranker. The...
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Triton Digital Releases the Australian Podcast Ranker for November 2020
Jun 4, 2020
Triton Digital Releases U.S. Podcast Report for the April 13 through May 10, 2020 Reporting Period
On Thursday, June 4, 2020, we announced the release of the latest U.S Podcast Report for the April 1...
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Triton Digital Releases U.S. Podcast Report for the April 13 through May 10, 2020 Reporting Period
Apr 12, 2021
Bonjour! Hello! ¡Hola!
In case you missed it, French language day took place on March 20th, and English Language Day an...
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Bonjour! Hello! ¡Hola!
Nov 3, 2020
Streaming Audio Listening in LATAM
At Triton Digital, we are proud to provide the global digital audio and podcast industry with reliab...
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Streaming Audio Listening in LATAM
Jan 14, 2021
The Infinite Dial® 2021 Presentation Date
Edison Research and Triton Digital® are pleased to announce that The Infinite Dial® 2021 will be pr...
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The Infinite Dial® 2021 Presentation Date
Sep 17, 2020
Triton Digital Releases U.S. Podcast Report for the August 2020 Reporting Period
On Thursday, August 20, 2020 we announced today the release of the latest U.S Podcast Report for Aug...
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Triton Digital Releases U.S. Podcast Report for the August 2020 Reporting Period
Dec 18, 2023
Five Trends that will Rock Digital Audio in 2024
As we enter the new year, Triton Digital's key executives are sharing their industry predictions for...
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Five Trends that will Rock Digital Audio in 2024
Sep 20, 2022
Triton Digital discusses the future of radio, audio, and podcasting at Radiodays Asia 2022
ABU RadioAsia and Radiodays Asia join forces in Kuala Lumpur The ABU’s annual RadioAsia Conferenc...
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Triton Digital discusses the future of radio, audio, and podcasting at Radiodays Asia 2022
Sep 22, 2021
8 Podcast Marketing Mistakes You Might Be Making
Podcast marketing is only as effective as its execution. Sharon Taylor, Managing Director at Triton ...
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8 Podcast Marketing Mistakes You Might Be Making
May 28, 2020
Audioboom Joins Triton Digital's Podcast Reports
On Thursday, May 28th, we announced that podcast publisher Audioboom will participate exclusively in...
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Audioboom Joins Triton Digital's Podcast Reports
Aug 16, 2022
Podcast advertising is fueling digital audio’s growth. Listening has doubled in 5 years.
Not many people forecasted that digital audio would reach new and exciting heights in 2022. Yet, con...
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Podcast advertising is fueling digital audio’s growth. Listening has doubled in 5 years.
Nov 18, 2020
Cambios en el comportamiento de escucha de la radio digital en Latinoamérica
En Triton Digital, nos enorgullece brindarle a la industria global de podcast y audio digital, persp...
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Cambios en el comportamiento de escucha de la radio digital en Latinoamérica
Aug 24, 2022
5 Tips for Effective Digital Audio Advertising
In our previous blog post, we talked about what makes digital audio a hidden gem for marketers due t...
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5 Tips for Effective Digital Audio Advertising
May 4, 2020
Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period
On Monday, May 4, 2020, we announced the release of the latest U.S Podcast Report for the March 16 t...
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Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period
Feb 28, 2022
On a Roll! Resso Selects Triton Digital’s Audio Advertising Solutions to Deliver Improved Advertising Experience
At Triton, we pride ourselves in providing the industry’s most comprehensive stack of advertising so...
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On a Roll! Resso Selects Triton Digital’s Audio Advertising Solutions to Deliver Improved Advertising Experience
Feb 2, 2022
Five Ways the Digital Audio Advertising Market Will Evolve in 2022
The digital audio advertising industry has changed drastically over the past few years. With the ent...
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Five Ways the Digital Audio Advertising Market Will Evolve in 2022
Mar 30, 2022
Triton’s Own Ivone Schramm Talks Programmatic Advertising During this Week’s RAIN Podcast Business Lunch
We have been a proud supporter of RAIN’s Podcast Business Lunch series since its launch earlier this...
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Triton’s Own Ivone Schramm Talks Programmatic Advertising During this Week’s RAIN Podcast Business Lunch
Oct 12, 2020
Triton Digital Releases the September 2020 Australian Podcast Ranker
On Tuesday, September 13, 2020 we announced the release of the latest Australian Podcast Ranker. The...
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Triton Digital Releases the September 2020 Australian Podcast Ranker
Jan 27, 2021
Granular Audit Log Tracking in Omny Studio
On Tuesday, January 26th, Triton Digital announced the addition of robust audit functionality within...
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Granular Audit Log Tracking in Omny Studio
Jun 8, 2022
Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising
We are excited to announce that we are joining forces with Jelli, the leading technology solution fo...
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Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising
Jul 23, 2020
Triton Digital Releases U.S. Podcast Report for the June 8th – July 5th Reporting Period
On Thursday, July 23, 2020 we announced the release of the latest U.S Podcast Report for the June 8 ...
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Triton Digital Releases U.S. Podcast Report for the June 8th – July 5th Reporting Period
Sep 9, 2020
Triton Digital Releases the August 2020 Australian Podcast Ranker
On Thursday, September 10, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases the August 2020 Australian Podcast Ranker
Mar 5, 2020
Triton Digital Releases Australian Podcast Ranker for 20 January through 16 February Reporting Period
On Thursday, March 5, 2020, we announced the release of the latest Australian Podcast Ranker, which ...
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Triton Digital Releases Australian Podcast Ranker for 20 January through 16 February Reporting Period
Mar 4, 2022
Everything You Need to Know About the 2022 Infinite Dial South Africa
Triton Digital is proud to once again partner withEdison Research and theNational Association of B...
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Everything You Need to Know About the 2022 Infinite Dial South Africa
Mar 11, 2021
By The Numbers
A look at how podcasts are stacking up around the globe in 2021, from our Managing Director Shar...
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By The Numbers
May 13, 2020
Triton Digital Releases the April 2020 Australian Podcast Ranker
On Wednesday, May 13, 2020, we announced the release of the latest Australian Podcast Ranker, which ...
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Triton Digital Releases the April 2020 Australian Podcast Ranker
Mar 15, 2023
International Women’s Day 2023 – Triton Digital
International Women’s Day (IWD) celebrates women’s achievements, raising awareness about discriminat...
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International Women’s Day 2023 – Triton Digital
Jul 12, 2021
Omny Studio Platform and Feature Updates - July 2021
A look into the new Omny Studio features. Content reporting capabilities When your podcasting vent...
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Omny Studio Platform and Feature Updates - July 2021
Apr 27, 2020
Best Practices for Recording and Producing Podcasts from Home
Industry Best Practices and Tips to Maximize the Time You Spend Using Omny Studio As you’re r...
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Best Practices for Recording and Producing Podcasts from Home
Jun 3, 2020
Triton Digital Releases Latin America Podcast Report for the April 13 through May 10 Reporting Period
On Wednesday, June 3, 2020, we announced the release of the latest LATAM Podcast Report. The Report ...
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Triton Digital Releases Latin America Podcast Report for the April 13 through May 10 Reporting Period
Mar 3, 2020
Two-Thirds of Americans Have At Least One Radio in Their Home: The Infinite Dial 2020®
On Tuesday, March 3rd, new information from the Infinite Dial 2020® from Edison Research and Triton ...
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Two-Thirds of Americans Have At Least One Radio in Their Home: The Infinite Dial 2020®
May 26, 2020
Now Available: Enhanced Analytics User Permissions Within Omny Studio
Today we announced the expansion of user controls within our Omny Studio podcast management platform...
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Now Available: Enhanced Analytics User Permissions Within Omny Studio
Mar 9, 2020
Triton Digital Releases Latin America Podcast Report for the January 20th through February 16th Reporting Period
On Monday, March 9, 2020, we announced the release of the latest LATAM Podcast Report, which has bee...
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Triton Digital Releases Latin America Podcast Report for the January 20th through February 16th Reporting Period
May 16, 2022
Triton Digital Announces Omny Studio Will Power Apple Podcasts Delegated Delivery
At Triton Digital, we are proud to provide a complete audio management solution for podcasters and r...
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Triton Digital Announces Omny Studio Will Power Apple Podcasts Delegated Delivery
Aug 23, 2021
Are Transcriptions the Building Blocks for the Future of Audio Distribution?
Why Triton Digital enabled publisher-supplied RSS transcriptions within Omny Studio Every 30 days...
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Are Transcriptions the Building Blocks for the Future of Audio Distribution?
Jan 21, 2021
Podcast Metrics for Agencies: Deep dive with Sounds Profitable
On Thursday, January 21st, Triton's SVP Market Development & Strategy, Audience Measurement, Daryl B...
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Podcast Metrics for Agencies: Deep dive with Sounds Profitable
Dec 8, 2020
Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Note: This is a re-post of a blog that originally appeared on https://jacobsmedia.com/podcast-dynami...
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Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Mar 7, 2022
Celebrating International Women’s Day: What Women Are Listening To!
Tuesday, March 8th is International Women’s Day, and what better way to celebrate then looking at so...
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Celebrating International Women’s Day: What Women Are Listening To!
Nov 10, 2020
Triton Digital Releases the October 2020 Australian Podcast Ranker
On Wednesday, November 11, 2020 we announced the release of the latest Australian Podcast Ranker. Th...
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Triton Digital Releases the October 2020 Australian Podcast Ranker
Feb 13, 2023
Alternative Use for Your Online Radio Station
Your online radio station has the potential to serve many purposes beyond just broadcasting music an...
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Alternative Use for Your Online Radio Station
Apr 5, 2022
Podcast Movement Evolutions: A Look into Podcasting Around the World with Triton Digital
Last week, our own Benjamin Masse, Chief Product Officer, and Sharon Taylor, SVP Podcast Strategy, t...
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Podcast Movement Evolutions: A Look into Podcasting Around the World with Triton Digital
Jun 5, 2020
Best Practice for Dynamic Content in Podcasts
In this article we’ll share some of the best advice and coolest uses of dynamic insertion in podcast...
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Best Practice for Dynamic Content in Podcasts
May 19, 2020
Now Available: Expanded Consumption Analytics Within Omny Studio
Publishers can now Access an Enhanced, Aggregate view of their Podcast Consumption at a Program, Net...
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Now Available: Expanded Consumption Analytics Within Omny Studio
May 5, 2021
Best Practices for Search Engine Optimization for your Podcast
Understanding the specifics behind podcasting is a great way to improve your Search Engine Optim...
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Best Practices for Search Engine Optimization for your Podcast
May 7, 2020
Impact of COVID-19 on Online Audio Streaming in EMEA
Triton Digital®, the global technology and services leader to the digital audio and podcast industry...
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Impact of COVID-19 on Online Audio Streaming in EMEA
Jun 15, 2020
Triton Digital Releases the May 2020 Australian Podcast Ranker
On Monday, June 15, 2020, we announced the release of the latest Australia Podcast Ranker for the Ma...
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Triton Digital Releases the May 2020 Australian Podcast Ranker
Jun 17, 2021
Best Practices for Creating Promos for Your Podcast
It’s the reason that many podcasts join podcast networks — the opportunity to place promos for your ...
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Best Practices for Creating Promos for Your Podcast
May 5, 2022
Triton's Own Daryl Battaglia Talks All About Podcast Measurement With Brad Hill On RAIN’S Podcast Business Lunch
Earlier this year, Triton’s Market Operations Manager, Ivone Schramm joined RAIN’s Podcast Business ...
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Triton's Own Daryl Battaglia Talks All About Podcast Measurement With Brad Hill On RAIN’S Podcast Business Lunch
Jan 29, 2021
Triton Digital Releases the December 2020 Latin America Podcast Report
On Friday, January 29, 2021 we announced the release of the latest LATAM Podcast Report. The report ...
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Triton Digital Releases the December 2020 Latin America Podcast Report
May 1, 2023
Simon Lee is Named a Rising Star of Adtech
Triton Digital’s Simon Lee, Audio Marketplace Operations Director, has been recognized by Business I...
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Simon Lee is Named a Rising Star of Adtech
Sep 12, 2023
Meet the Manadge team at DMEXCO 2023
Earlier this summer, Triton Digital announced the acquisition of Manadge, an advertising intelligenc...
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Meet the Manadge team at DMEXCO 2023
Apr 19, 2023
Audio Advertising’s Carbon Footprint: Together We Can Invest in Our Planet
Many digital advertisers assume that because they are not using paper, ink, or a printing press to d...
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Audio Advertising’s Carbon Footprint: Together We Can Invest in Our Planet
Jul 6, 2022
Are Podcasts More Popular in Australia or Canada?
Join us as we explore the findings from the Infinite Dial 2022 Australia Report and the Infinite Dia...
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Are Podcasts More Popular in Australia or Canada?
May 3, 2022
How News Corp Australia Used Secure Distribution From Triton Digital’s Omny Studio
Each month, 18 million Australians choose to consume news and information across News Corp Australia...
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How News Corp Australia Used Secure Distribution From Triton Digital’s Omny Studio
May 12, 2020
Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory
On Tuesday, May 12th, we announced an integration with Amobee, the global advertising technology com...
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Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory
Mar 3, 2021
What’s Ahead for Podcasting in 2021
Our Managing Director, Sharon Taylor, shares some thoughts and predictions for the burgeoning m...
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What’s Ahead for Podcasting in 2021
Sep 19, 2023
Triton Digital Unveils Its First Canada Podcast Trends Report
Today, weintroduceour 2023 Podcast Trends in Canada report, providing insights into the Canadian p...
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Triton Digital Unveils Its First Canada Podcast Trends Report
Oct 15, 2020
Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period
On Thursday, October 15, 2020 we announced today the release of the latest U.S Podcast Report for Se...
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Triton Digital Releases U.S. Podcast Report for the September 2020 Reporting Period
Jan 7, 2021
How to Promote Your Podcast to Grow Your Audience
With more than950,000 podcasts available in Apple Podcastsalone, it’s clear that the world has off...
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How to Promote Your Podcast to Grow Your Audience
Aug 17, 2021
A Deeper Dive into the Shared Listeners Tool within Omny Studio
Today we announced the launch of a new Shared Listeners tool within our podcast platform, Omny Studi...
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A Deeper Dive into the Shared Listeners Tool within Omny Studio
Nov 9, 2021
Playlists and Playlist Sharing in Omny Studio
Our podcast management platform Omny Studio is not just a podcast host — we offer so much more than ...
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Playlists and Playlist Sharing in Omny Studio
Sep 28, 2020
Radio Listener Profiles: An Infinite Dial Report
Radio listeners in the U.S. can’t be characterized as a monolith, as each format has listeners with ...
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Radio Listener Profiles: An Infinite Dial Report
Apr 6, 2020
Triton Digital Releases Latin America Podcast Report for the February 17th through March 15th Reporting Period
On Monday, April 6, 2020, we announced the release of the latest LATAM Podcast Report. The report pr...
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Triton Digital Releases Latin America Podcast Report for the February 17th through March 15th Reporting Period
Feb 2, 2021
Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
Please join us as we present The Infinite Dial 2021 from Edison Research and Triton Digital® on Thur...
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Register for The Infinite Dial 2021 Webinar & Submit Your Questions!
Sep 25, 2023
How Podcasts Took Over the World 20 Years Ago
The first 20 years of podcasting have been marked by remarkable achievements, transforming how we co...
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How Podcasts Took Over the World 20 Years Ago
Jul 13, 2020
Triton Digital Releases the June 2020 Australian Podcast Ranker
On Monday, July 13, 2020 we announced the release of the latest Australian Podcast Ranker.The Ranke...
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Triton Digital Releases the June 2020 Australian Podcast Ranker
Jun 22, 2020
Client Spotlight: Adtima
Today, we announced that ADTIMA, Vietnam’s preeminent online music platform ZingMP3, has selected Tr...
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Client Spotlight: Adtima
Jun 29, 2020
Triton Digital Releases Latin America Podcast Report for the May 11th through June 7th Reporting Period
On Monday, June 29, 2020 we announced the release of the latest LATAM Podcast Report. The Report pro...
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Triton Digital Releases Latin America Podcast Report for the May 11th through June 7th Reporting Period
Feb 12, 2021
Celebrating World Radio Day 2021: New World, New Radio
February 13, 2021, marks the 10th anniversary of World Radio Day and more than 110 years of radio. A...
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Celebrating World Radio Day 2021: New World, New Radio
Nov 19, 2020
Triton Digital Releases U.S. Podcast Report for the October 2020 Reporting Period
On Thursday, November 19, 2020 we announced today the release of the latest U.S Podcast Report for O...
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Triton Digital Releases U.S. Podcast Report for the October 2020 Reporting Period
May 6, 2020
Triton Digital Releases Latin America Podcast Report for the March 16 through April 12 Reporting Period
On Monday, May 4, 2020, we announced the release of the latest LATAM Podcast Report. The report prov...
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Triton Digital Releases Latin America Podcast Report for the March 16 through April 12 Reporting Period
Apr 13, 2020
Triton Digital Expands Podcast Reports to the United States
On Monday, April 12, 2020, we announced the release of the first Podcast Report for the United State...
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Triton Digital Expands Podcast Reports to the United States
Aug 31, 2022
Triton Digital is Committed to Global Growth
Triton Announces Three Executive Promotions to Expand Global Growth and Innovation. As podcast liste...
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Triton Digital is Committed to Global Growth
Mar 24, 2020
Podcast Trailer Best Practices from Omny Studio
Podcasts are more popular than ever. That was true last year, true now, and probably still true when...
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Podcast Trailer Best Practices from Omny Studio
Mar 21, 2023
Triton Days – Team Building to Inspire, Integrate & Innovate!
I was so happy to see all the enthusiasm for the 2022 Triton Days event, which was held on December ...
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Triton Days – Team Building to Inspire, Integrate & Innovate!
Apr 11, 2022
How Better Understanding Your Audience Can Fuel Podcast Growth
At this year’s Podcast Movement Evolutions, Triton Digital’s very own Daryl Battaglia, Senior Vice P...
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How Better Understanding Your Audience Can Fuel Podcast Growth
Mar 18, 2020
The Infinite Dial 2020
On Thursday, March 19th, John Rosso, President of Market Development at Triton Digital, and Tom Webs...
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The Infinite Dial 2020
May 12, 2021
Secure Podcast Distribution with Omny Studio
There has been a flurry of announcements recently around premium paid podcast distribution. Firs...
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Secure Podcast Distribution with Omny Studio
Jun 25, 2020
Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks
On Thursday, June 25, 2020 we announced the release of the latest U.S Podcast Report for the May 11 ...
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Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting Period; WarnerMedia Makes its Debut Among the Top 15 Networks
Jan 30, 2024
2023 U.S. Podcast Report
The 2023 U.S. Podcast Report offers a glimpse into the dynamic U.S. podcast scene throughout the yea...
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2023 U.S. Podcast Report
Jul 23, 2020
Omny Studio Platform and Feature Updates May — July 2020
We’ve recently addeda number ofnewfeatures and capabilities within ourOmny Studioplatformto fu...
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Omny Studio Platform and Feature Updates May — July 2020
Dec 17, 2020
Triton Digital Releases U.S. Podcast Report for the November 2020 Reporting Period
On Thursday, December 17, 2020 we announced today the release of the latest U.S Podcast Report for N...
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Triton Digital Releases U.S. Podcast Report for the November 2020 Reporting Period
Nov 18, 2020
Mudanças no comportamento de escuta de rádio digital na América Latina
Na Triton Digital, temos orgulho de fornecer à indústria global de áudio digital e podcast uma visão...
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Mudanças no comportamento de escuta de rádio digital na América Latina
Dec 23, 2020
Omny Studio — 2020 Year in Review
As the end of 2020 quickly approaches, we wanted to acknowledge the incredible progress and miles...
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Omny Studio — 2020 Year in Review
Sep 16, 2020
Best Practices for Increasing Podcast Subscribers through Social Media
The internet is full of advice on how to increase engagement on social media, including dozens of a...
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Best Practices for Increasing Podcast Subscribers through Social Media
Apr 1, 2020
Triton Digital Releases Australian Podcast Ranker for 17 February through 15 March Reporting Period
On Wednesday, April 1, 2020, we announced the release of the latest Australian Podcast Ranker, which...
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Triton Digital Releases Australian Podcast Ranker for 17 February through 15 March Reporting Period
Sep 30, 2021
Global podcast growth and trends from Omny Studio
To celebrate International Podcast Day 2021, our Managing Director dug through data from our podcast...
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Global podcast growth and trends from Omny Studio
Jun 5, 2023
Top Podcasts for Men Right Now
“What’s my dad’s favorite podcast?” We feel pretty confident that you have not asked yourself that q...
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Top Podcasts for Men Right Now
Jun 11, 2021
Listen Now: Podcasts for Sports Fans
With the upcoming Tokyo Olympics and the gradual return of group sports and sporting events arou...
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Listen Now: Podcasts for Sports Fans
Jan 11, 2021
Triton Digital Releases the Australian Podcast Ranker for December 2020
On Tuesday, January 12, 2021 we announced the release of the latest Australian Podcast Ranker. The R...
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Triton Digital Releases the Australian Podcast Ranker for December 2020
May 20, 2020
The Infinite Dial Australia 2020
On Tuesday, May 19th, Larry Rosin, President, Edison Research unveiled the results of The Infinite D...
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The Infinite Dial Australia 2020
Mar 4, 2021
In Celebration of International Women's Day
In celebration of International Women’s Day, we rounded up a list of podcasts that are created...
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In Celebration of International Women's Day
Aug 9, 2022
The Power of Radio in 2022
Radio is an everlasting powerful communication tool which has survived the test of time. Its ease an...
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The Power of Radio in 2022
Aug 10, 2020
Triton Digital Releases the July 2020 Australian Podcast Ranker
On Monday, August 10, 2020 we announced the release of the latest Australian Podcast Ranker.The Ran...
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Triton Digital Releases the July 2020 Australian Podcast Ranker
Apr 9, 2020
Omny Studio Platform and Feature Updates February — April 2020
Working from home, but working hard, sums up the last few weeks for the Omny Studio team. Here’s wha...
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Omny Studio Platform and Feature Updates February — April 2020
Nov 24, 2020
Triton Digital Releases Latin America Podcast Report for the September 28th through November 1st Reporting Period
On Tuesday, November 24, 2020 we announced the release of the latest LATAM Podcast Report, including...
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Triton Digital Releases Latin America Podcast Report for the September 28th through November 1st Reporting Period