Benjamin Masse, Managing Director, Market Development

Author
Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. As Managing Director, Market Development and Strategy at Triton Digital, Benjamin spearheads market development and identifies strategic partnerships across the globe, working to enhance and grow Triton’s international footprint. He also contributes to product strategy, prioritizing the roadmap according to market needs and requirements, both from the supply and demand-side. Benjamin holds a M.Sc. in Anthropology and Post-Graduate Diploma in Entrepreneurship and Management. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in Brooklyn with his family. Back to blog

Other articles written by Benjamin

2014
Mar 19, 2014

In Defense Of The GRP

Posted via AdExchanger "Data-Driven Thinking" is written by members of the media community and conta...
Read more In Defense Of The GRP
Advertiser
2016
Apr 12, 2016

OpenRTB is Now Open for (Digital Audio) Business

Back in 2010, the IAB Technology Lab kicked off The Real-Time Bidding (RTB) Project with the mission...
Read more OpenRTB is Now Open for (Digital Audio) Business
Publisher
2019
Jan 10, 2019

Agnostic Audio Inventory Management With Yield-Op

As your digital audio strategy evolves, your inventory management tools should evolve with it. Our d...
Read more Agnostic Audio Inventory Management With Yield-Op
2015
Sep 24, 2015

It’s Time to Start Paying Attention to Anti-Piracy

Earlier this week, GroupM announced that they are cracking down on piracy. Starting next year, Group...
Read more It’s Time to Start Paying Attention to Anti-Piracy
2015
Sep 8, 2015

Why We Became IQG Certified

Earlier today, we announced our compliance with the Trustworthy Accountability Group’s Inventory Qua...
Read more Why We Became IQG Certified
2014
Nov 3, 2014

Paving The Way for Digital Audio

Over the years, the digital audio industry has suffered from a lack of standardization when it come...
Read more Paving The Way for Digital Audio
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