Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. As Managing Director, Market Development and Strategy at Triton Digital, Benjamin spearheads market development and identifies strategic partnerships across the globe, working to enhance and grow Triton’s international footprint. He also contributes to product strategy, prioritizing the roadmap according to market needs and requirements, both from the supply and demand-side. Benjamin holds a M.Sc. in Anthropology and Post-Graduate Diploma in Entrepreneurship and Management. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in Brooklyn with his family.
Back to blog
Other articles written by Benjamin
Jan 10, 2019
Agnostic Audio Inventory Management With Yield-Op
As your digital audio strategy evolves, your inventory management tools should evolve with it. Our d...
Read more
Agnostic Audio Inventory Management With Yield-Op
Mar 19, 2014
In Defense Of The GRP
Posted via AdExchanger "Data-Driven Thinking" is written by members of the media community and conta...
Read more
In Defense Of The GRP
Sep 8, 2015
Why We Became IQG Certified
Earlier today, we announced our compliance with the Trustworthy Accountability Group’s Inventory Qua...
Read more
Why We Became IQG Certified
Nov 3, 2014
Paving The Way for Digital Audio
Over the years, the digital audio industry has suffered from a lack of standardization when it come...
Read more
Paving The Way for Digital Audio
Apr 12, 2016
OpenRTB is Now Open for (Digital Audio) Business
Back in 2010, the IAB Technology Lab kicked off The Real-Time Bidding (RTB) Project with the mission...
Read more
OpenRTB is Now Open for (Digital Audio) Business
Sep 24, 2015
It’s Time to Start Paying Attention to Anti-Piracy
Earlier this week, GroupM announced that they are cracking down on piracy. Starting next year, Group...
Read more
It’s Time to Start Paying Attention to Anti-Piracy