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Decoding the Importance of Attention Metrics in Audio Advertising
Audio
Audience Measurement
Mar 5, 2024

Decoding the Importance of Attention Metrics in Audio Advertising

In today's dynamic advertising landscape, new metrics continuously emerge to decode ROI mysteries. L...
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Podcast Benchmarking
Podcasting
Audience Measurement
Feb 20, 2024

Podcast Benchmarking

We startedpublishing benchmarking data in 2021, aimed at addressing the ever-present question on...
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Unveiling the Power of Audio Ads in 2024: Versatility, Portability, and Affordability
Insights
Programmatic
Radio
RadioSpot
Marketplace
Streaming
Feb 14, 2024
2024 - The year of Audio
Publisher
Marketplace
News
Feb 6, 2024

2024 - The year of Audio

Against the backdrop of a challenging year marked by inflation, shifts in consumer behavior post-pan...
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2023 U.S. Podcast Report
Podcasting
Audience Measurement
Jan 30, 2024

2023 U.S. Podcast Report

The 2023 U.S. Podcast Report offers a glimpse into the dynamic U.S. podcast scene throughout the yea...
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Why NPR’s News Content is a Safe Bet for Brands
Brand Suitability
Jan 9, 2024

Why NPR’s News Content is a Safe Bet for Brands

There’s a persistent misconception that news content is inherently risky for advertisers. They often...
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Five Trends that will Rock Digital Audio in 2024
Podcasting
Programmatic
Audio Advertising
Audience Measurement
Dec 18, 2023

Five Trends that will Rock Digital Audio in 2024

As we enter the new year, Triton Digital's key executives are sharing their industry predictions for...
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Celebrate the Festive Symphony: Unwrapping the Most Enchanting Holiday Audio Ads Worldwide
Programmatic
advertisers
Audio Advertising
Audience Measurement
Dec 13, 2023
The Next Wave of Audio Advertising: Target Listeners & Personalize Ads
Publisher
Advertiser
Audio
Audio Advertising
Audience Measurement
Dec 12, 2023
The Next Wave of Audio Advertising: Ad Creative for the Listener
Publisher
Advertiser
Audio
Audio Advertising
Audience Measurement
Dec 5, 2023

The Next Wave of Audio Advertising: Ad Creative for the Listener

TRITON DIGITAL & FREQUENCY Digital Audio Advertising is Behind the Curve Digital audio is the secon...
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