As a podcast publisher, you likely have a solid handle on your downloads, audience growth, and top-performing shows. But do you know how your content mix compares to the broader market, or how your network stacks up against the competition?
With the release of two powerful new views in Podcast Metrics (PCM), Market Share and Composition, you can now answer these questions with confidence.
Market Share View: Understand Your Place in the Landscape
Market Share View offers a clear snapshot of your position within the podcasting ecosystem. It shows how your total downloads compare to those of other publishers and networks, measured by PCM, providing valuable insights into your share of total listening.
Use it to answer:
- What percentage of listening do we command within a specific country?
- Are we gaining or losing share month over month?
With flexible filters by date, content type, country, category, device family and player, you can instantly see where you're leading, where there's room to grow, and how your audience compares in scale.
Who benefits most:
- Sales teams: Build compelling, data-backed media kits
- Executives: Assess performance and investment strategies
- Content teams: Track growth across key genres
Explore the full Market Share guide
Composition View:
Dive into the Makeup of Your Content and Audience
While Market Share tells you how much of the market you command, Composition View reveals what your audience and content are made of, then compares it to the broader PCM landscape.
It breaks down listening within the top 20 countries across:
- Genres – Are you dominating true crime, news, or comedy?
- Players – Are they listening via Apple Podcasts, Spotify, the iHeart app?
- Devices – Are you more mobile-first or desktop-heavy?
With this side-by-side comparison, you can quickly identify:
- Where are you over- or under-indexed
- Opportunities to grow or diversify
- How unique or mainstream your audience is
Who benefits most:
- Content strategists: Identify white space or reinforce niche strength
- Advertiser sales: Highlight overperformance in key segments
- International teams: Understand and prioritize global opportunities
Explore the full Composition guide
Why It Matters:
Data With Context = Smarter Decisions
These two views don't just give you numbers they give you the why and how behind the numbers.
Here's what they unlock:
Strengthen Your Sales Story
Build trust with advertisers by demonstrating your leadership in the market and highlighting where your audience over-indexes in valuable categories or regions.
Spot Opportunities & Gaps
Use Market Share to track performance shifts over time. With Composition, identify underrepresented content areas or rising genres you can lean into.
Guide Strategic Growth
Thinking of launching a new show or expanding internationally? See how others perform in those segments and ensure your new content aligns with market demand.
Stay Ahead of the Curve
Monitor changes in genre popularity, country growth, or device usage—so you can adjust your strategy before others do.
Getting Started: It's Just a Click Away
If you're already a PCM user, you can explore these new insights now:
- Log in to your PCM dashboard
- Navigate to the Industry tab
- Select Market Share or Composition
From the Triton Digital Product Team
"We built Market Share and Composition Views to give podcast publishers a true competitive edge. For the first time, you can benchmark your growth, back your sales pitch with real context, and make smarter, faster decisions."
— The Triton Digital Product Team
Ready to See Where You Stand?
Market Share and Composition Views are now live in PCM for all podcast publishers.
Log in today to start exploring your competitive position or reach out to your Triton Digital contact at solutions@tritondigital.com
for a guided walkthrough.
To learn more: Download now
