Triton Digital is proud to debut its next-generation U.S. Podcast Ranker, bringing advertisers, agencies, and creators’ deeper insights into audience behavior and podcast performance. Powered by Triton’s IAB Tech Lab-certified Podcast Metrics and Demos+, this new reporting suite combines trusted download data with robust listener survey insights, providing a richer and more actionable view of the U.S. podcast landscape.

Demos+, produced in collaboration with Signal Hill Insights, blends a representative survey of 12,000 monthly U.S. adult aged 18+ podcast listeners with Triton’s certified download measurement. The result: a comprehensive, multi-dimensional understanding of podcast audiences.

• Top Sales Networks & Top Podcasts by Downloads
  Ranked by Average Weekly Downloads for U.S. listeners, these rankings highlight the most downloaded networks and shows, based on opt-in participation in Triton’s measurement service. Measure of podcast listening frequency.
• Top 200 Podcasts by Listeners/Viewers (Survey)
  Ranked by unique audience reach from quarterly survey data, this list reflects what listeners are truly watching or hearing, capturing podcasts across the full industry.
• Demos+ Top Indexing Programs by Audience Composition
  See the top 50 podcasts with the highest audience concentration across specific audience segments, from age and gender groups to advanced demographics and purchase intent signals to allow you to find podcasts that best reach your desired audience across campaigns.
• Demos+ Category Ranker
  Understand which podcast genres are most popular each month, complete with indexing against key audience characteristics for smarter reach-focused targeting.

By combining IAB-certified measurement with rich audience profiling, the U.S. Podcast Ranker provides the most comprehensive and transparent podcast ranker available, delivering actionable insights that serve everyone. Advertisers and agencies can align campaigns with high-value audiences, creators can better understand their reach, and networks can showcase their performance with confidence.

Explore the latest U.S. Podcast Ranker and see how Triton Digital is redefining podcast measurement.