4 Essential Mediums for Promoting Your Next Online Contest

By Triton Digital Thursday, Nov 2, 2017 10:30:00 AM

You've put a lot of effort and resources into securing a sponsor and building an attractive, engaging contest for your radio station, but the work doesn’t stop there. Even the best-designed, highest stakes campaigns can yield low participation rates if they’re not actively promoted. If your digital contests could use a boost in traffic, include these four places in your marketing plan.

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4 Easy Ways to Repurpose On-Air Content on Your Radio Station Website

By Triton Digital Friday, Oct 27, 2017 11:30:00 AM

When it comes to planning your digital strategy, it’s important to extend your on-air content to your website. If you aren’t already doing so, consider incorporating the following four types of content onto your station website to boost traffic and increase listener engagement.

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Digital Audio Insights & Trends for July 2017

By Triton Digital Tuesday, Sep 26, 2017 9:00:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for July 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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Digital Audio Insights & Trends for June 2017

By Triton Digital Wednesday, Aug 30, 2017 8:15:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for June 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the June data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Ways That Radio Stations Can Grow Online Listening

By Triton Digital Thursday, Aug 3, 2017 10:00:00 AM

The increase in streaming audio listenership is opening up a number of opportunities for radio broadcasters to grow their share of digital listening.  Below you'll find four tactics that radio stations can deploy to grow online listening.

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Digital Audio Insights & Trends for May 2017

By Triton Digital Thursday, Jul 27, 2017 9:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Things to Consider When Buying Digital Audio Programmatically

By Triton Digital Wednesday, Jul 26, 2017 3:00:00 PM

With the power to entertain, soothe, energize and educate, there is no denying that digital audio is an incredibly effective advertising medium, both by itself and as a complement to other channels, such as video and display.  The ability to buy audio via programmatic exchanges has made the process both easy and efficient, but there are still a few things that one should keep in mind when strategizing a buy.

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Digital Audio Insights & Trends for April 2017

By Triton Digital Wednesday, Jul 12, 2017 8:00:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for April 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. A review of the April data uncovered several interesting insights on the U.S. digital audio landscape, which are shared below.

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New Insights: Digital Audio and Podcast Consumption in Australia

By Triton Digital Tuesday, Jun 27, 2017 8:21:09 AM

The Infinite Dial Australia, unveiled by Edison Research, reveals the digital audio, social media, mobile and podcast habits of Australians.

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3 Ways to Engage Your Audience with Snapchat

By Triton Digital Friday, Jun 23, 2017 12:12:02 PM

With the ever-changing trends on social media, it may seem difficult to hold your audience’s attention. The mobile social app, Snapchat, delivers an excellent solution as it was designed to provide brief interactions with your followers. Users can snap photos or record videos at a length of ten seconds or less, all of which are visible to their followers for 24 hours.

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