Partnership Enables SoundCloud's Audience in Australia & New Zealand to be Accessed Programmatically for the First Time

Today, we are pleased to announce that SoundCloud, the world’s leading music and audio platform, has joined a2x®, our premiere programmatic audio advertising exchange.  This partnership enables programmatic buyers throughout Australia and New Zealand to execute highly targeted, at-scale buys across SoundCloud’s highly desired listening audience.

So that you never miss a beat, I've compiled a recap of some of the top audio and advertising stories from August 2016. I hope you enjoy!

Triton Digital has released its monthly digital audio Top 20 Ranker for June 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the June 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below!

Down…set…hut! Football season is just around the corner, and it’s a perfect opportunity to boost member engagement. Read on for some great pigskin-themed content ideas, including some free downloadable graphics and sample trivia questions!

So that you never miss a beat, I've compiled a recap of some of the top audio and advertising stories from July 2016. I hope you enjoy!

"Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media." - Emma Rodero, Communications Professor, Pompeu Fabra University in Barcelona

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the May 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below!

The 2016 Olympic Games begin in Rio on August 5th, but it’s not too early to start planning Olympic-themed content to excite your audience. Through AMP Rewards and AMP Contesting, you can share some of these fun opportunities with your members and take home a gold medal in engagement this summer!

Digital audio ads exist in a different environment than over-the-air ads. Best practices for creating effective terrestrial radio ads don’t necessarily translate to the digital audio landscape. With this in mind, we’ve compiled 5 best practices for creating effective digital audio ads to ensure your campaigns deliver the best results.

The Evolution of Media

Over the past 50 plus years, technology has changed how and where we consume media. We have gone from being locked in the home with radio and TV to having content mobile and easily accessible wherever we are and whenever we want.