We can't stop talking about podcasting...and for good reason! Over the last several years, podcast listening has seen massive growth. And as of 2016, it is now safe to say that podcasting is a mainstream medium.read more
Contesting has been tied to radio for decades. “Be caller # 5 to win tickets to Summer Jam”. “Listen for Taylor Swift and call for a chance to win $500 in cash.” It’s a simple and effective way to connect with your listeners and convert them into life-long fans. After all, it isn’t a huge lift or expense on your end, and listeners love it. The more opportunities you give to win, the more your listeners will engage.read more
Super Tuesday may have come and gone, but political ad campaigns are just heating up.read more
A recent article from Inside Radio reports that programmatic ad spending is projected to increase by 39.7% in 2016 to $21.55 billion. Don't let display hog that opportunity for digital revenue. You too can get a slice of the pie by offering your advertising partners a programmatic digital audio solution. Interested? Get started now.read more
Over the last ten years, Edison Research has been collecting data on podcasting, one of today's fastest growing mediums. Don't miss this year's Infinite Dial webinar, taking place March 10 at 2pm EST, where Edison will unveil their latest research around podcasting - from audience growth, to consumption habits, to listener demographics.read more
Well, it definitely should be, but don’t just take our word for it. There are several signs indicating that the popularity of podcasts and on-demand content is on the rise, both for audiences and advertisers alike.
Below, we’ve compiled the data, quotes, and analysis that proves podcasting is a smart business decision that broadcasters should not just incorporate into their offering,read more
Have you ever tried to build a digital strategy using a variety of tools and technology from multiple vendors? If so, you probably know that it is no easy task.
You have to deal with multiple points of contact that all have different processes, procedures, and technology. And often times, that technology doesn't play well with others. So, you have to develop complicated work-arounds to get theread more