4 Things to Consider When Planning Digital Marketing Campaigns

By Triton Digital Thursday, Nov 16, 2017 10:30:00 AM

From digital streaming to blogs and social media, you have a variety of online advertising mediums at your fingertips. Still, when planning a marketing campaign for big sponsored contests and promotions, there are a few things to keep in mind that can hone your strategy and improve your results.

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Prepare Your Email Strategy for the Holiday Season

By Triton Digital Thursday, Nov 9, 2017 10:30:00 AM

November is upon us, which means the time to plan your holiday email strategy is now! Use the tips below to prepare your mailing lists and festive campaigns for a successful season.

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Digital Audio Insights & Trends for August 2017

By Triton Digital Wednesday, Nov 8, 2017 10:00:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for August 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Essential Mediums for Promoting Your Next Online Contest

By Triton Digital Thursday, Nov 2, 2017 10:30:00 AM

You've put a lot of effort and resources into securing a sponsor and building an attractive, engaging contest for your radio station, but the work doesn’t stop there. Even the best-designed, highest stakes campaigns can yield low participation rates if they’re not actively promoted. If your digital contests could use a boost in traffic, include these four places in your marketing plan.

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4 Easy Ways to Repurpose On-Air Content on Your Radio Station Website

By Triton Digital Friday, Oct 27, 2017 11:30:00 AM

When it comes to planning your digital strategy, it’s important to extend your on-air content to your website. If you aren’t already doing so, consider incorporating the following four types of content onto your station website to boost traffic and increase listener engagement.

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Digital Audio Insights & Trends for July 2017

By Triton Digital Tuesday, Sep 26, 2017 9:00:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for July 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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Digital Audio Insights & Trends for June 2017

By Triton Digital Wednesday, Aug 30, 2017 8:15:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for June 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the June data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Ways That Radio Stations Can Grow Online Listening

By Triton Digital Thursday, Aug 3, 2017 10:00:00 AM

The increase in streaming audio listenership is opening up a number of opportunities for radio broadcasters to grow their share of digital listening.  Below you'll find four tactics that radio stations can deploy to grow online listening.

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Digital Audio Insights & Trends for May 2017

By Triton Digital Thursday, Jul 27, 2017 9:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Things to Consider When Buying Digital Audio Programmatically

By Triton Digital Wednesday, Jul 26, 2017 3:00:00 PM

With the power to entertain, soothe, energize and educate, there is no denying that digital audio is an incredibly effective advertising medium, both by itself and as a complement to other channels, such as video and display.  The ability to buy audio via programmatic exchanges has made the process both easy and efficient, but there are still a few things that one should keep in mind when strategizing a buy.

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