4 Ways That Radio Stations Can Grow Online Listening

By Triton Digital Thursday, Aug 3, 2017 10:00:00 AM

The increase in streaming audio listenership is opening up a number of opportunities for radio broadcasters to grow their share of digital listening.  Below you'll find four tactics that radio stations can deploy to grow online listening.

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Digital Audio Insights & Trends for May 2017

By Triton Digital Thursday, Jul 27, 2017 9:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

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4 Things to Consider When Buying Digital Audio Programmatically

By Triton Digital Wednesday, Jul 26, 2017 3:00:00 PM

With the power to entertain, soothe, energize and educate, there is no denying that digital audio is an incredibly effective advertising medium, both by itself and as a complement to other channels, such as video and display.  The ability to buy audio via programmatic exchanges has made the process both easy and efficient, but there are still a few things that one should keep in mind when strategizing a buy.

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Digital Audio Insights & Trends for April 2017

By Triton Digital Wednesday, Jul 12, 2017 8:00:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for April 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. A review of the April data uncovered several interesting insights on the U.S. digital audio landscape, which are shared below.

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New Insights: Digital Audio and Podcast Consumption in Australia

By Triton Digital Tuesday, Jun 27, 2017 8:21:09 AM

The Infinite Dial Australia, unveiled by Edison Research, reveals the digital audio, social media, mobile and podcast habits of Australians.

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3 Ways to Engage Your Audience with Snapchat

By Triton Digital Friday, Jun 23, 2017 12:12:02 PM

With the ever-changing trends on social media, it may seem difficult to hold your audience’s attention. The mobile social app, Snapchat, delivers an excellent solution as it was designed to provide brief interactions with your followers. Users can snap photos or record videos at a length of ten seconds or less, all of which are visible to their followers for 24 hours.

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Digital Audio Insights & Trends for March 2017

By Triton Digital Thursday, Jun 8, 2017 8:20:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for March 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. Review of the March data uncovered several interesting insights on the digital audio landscape, which are shared below.

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Common Website Management Challenges & How To Overcome Them

By Triton Digital Tuesday, Jun 6, 2017 8:36:00 AM

Reaching your audience in the digital space can be difficult. Don’t let these common website management challenges hinder your success. Improve your potential for online engagement by recognizing the following pitfalls, and learn how to overcome them.

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How to Harness the Power of Social Media to Increase Site Traffic

By Triton Digital Thursday, May 18, 2017 11:21:17 AM

You’ve worked hard to create quality content to share with your audience online, but it will take more than just on-air mentions to draw your audience to your site.  Social media is an essential piece of your platform, and, when used correctly, can boost user engagement and grow brand awareness. Below you’ll find several great techniques to help you harness the power of social media to drive traffic back to your website.

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Digital Audio Insights & Trends for February 2017

By Triton Digital Thursday, May 4, 2017 8:45:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for February 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the February data uncovered several interesting insights on the digital audio landscape, which are shared below.

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