Digital Audio Insights & Trends for December 2016
Triton Digital has released its monthly digital audio Top 20 Ranker for December 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the December data uncovered several interesting insights on the digital audio landscape, which are shared below.
Total weekday listening remains steady at 4.87 million in the U.S.
All measured clients within the U.S. reported a total of 4,879,472 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart and 4,140,464 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 3:00pm.
Midweek listening shows peak AAS occurring at 3:00pm in December 2016. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the evening.
Holiday format shows largest gain at 66% increase.
When compared to November 2016, the Holiday format showed the largest listening gains with a 66.52 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart, followed by Adult Contemporary and Top 40 (CHR).
Detroit market shows largest gain at 10.86% increase.
Looking at the Top 15 Markets as compared to November 2016, Detroit showed the largest listening gain with a 10.86 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Total listening shows over 10% year-over-year growth.
Total listening for all publishers showed positive listening gains when compared to December 2015, with a 10.28 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and 10.86 percent increase during the Monday through Sunday 6:00am to Midnight daypart.
Digital Audio Trends and Insights represent all clients measured by Triton.