May 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

 

All Measured Clients

All measured clients in May 2015 showed 4,243,719 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00 AM-8:00 PM (M-F 6A-8P) daypart, and 3,576,523 AAS during the Monday-Sunday 6:00 AM-Midnight (M-Su 6A-Mid) daypart. 

 

Taking a Closer Look

May 2015 showed positive growth in both dayparts when compared to May 2014. AAS within the Domestic U.S. grew by 40.5 percent (M-F 6A-8P) and 42.5 percent (M-Su 6A-Mid).

 

Mobile Represents Over 75 Percent of All Listening

Mobile listening represented 75.8 percent (M-F 6A-8P) of total listening in May 2015, compared to 24.2 percent on desktop. Trending for the last five months is charted below.

May 2015 Insights & Trends

 

Listening by Market

Looking at the top 20 markets, Miami showed the largest listening gain with a 10.7 percent increase in AAS (M-F 6A-8P), followed by Los Angeles, San Francisco, Houston, Cleveland and Dallas-Ft. Worth, when compared to April 2015.

May 2015 Insights & Trends

 

Audio Consumption by Device

In May 2015, 38 percent of listening took place on an iOS device (M-F 6A-8P), followed by Android (31 percent), Flash Player (8 percent) and Google Chrome (7 percent).

May 2015 Insights & Trends   

 

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.