Triton Digital is thrilled to introduce an exciting enhancement to Omny Studio, expanding the platform’s capabilities with comprehensive video podcasting support. This dynamic update empowers publishers to create, manage, distribute, and monetize both audio and video content within a single, industry-leading content management platform.  

Built on the open RSS standard that has long defined podcasting, Omny Studio provides seamless video integration. Publishers can effortlessly upload, organize, and distribute video podcasts alongside audio using the same intuitive workflow. This open distribution model connects publishers with all RSS-enabled podcast players compatible with video, as well as enterprise-owned and operated apps—maximizing audience reach and strengthening podcasting’s open ecosystem.

“Video has become an important part of the podcast experience,” said Hugo Martel, SVP, Podcast and Content Delivery at Triton Digital. “Our goal is to give creators and networks the flexibility to make and share content in the formats their audiences want, all in one platform that makes it easy to manage, deliver, and measure their work.”

With integration also into Triton Podcast Metrics, Omny Studio provides publishers with clear visibility into content performance, presenting total downloads side by side for both audio and video episodes. These actionable insights help publishers understand how audiences engage with multi-format content and tailor their strategies for maximum impact. 

Looking ahead, Omny Studio plans to enhance delivery and monetization further with support for HLS (HTTP Live Streaming). In particular, the adoption of HLS Interstitial (HLSi) an advanced enhancement to HLS will offer seamless video streaming and ad integration, paving the way for more efficient ad insertion while aligning with industry measurement standards. 

By unifying audio and video content management in one platform, Omny Studio streamlines podcast production from creation to publishing, measurement, and monetization. This cohesive workflow reduces complexity, allowing creators to focus on storytelling and providing audiences with more ways to engage with their favorite shows. 

Omny Studio is an all-in-one platform that empowers publishers to make smarter, data-informed decisions. Clear visibility into audio and video performance enables creators to optimize content, expand reach, deepen brand connections, and unlock new monetization opportunities. With Omny Studio, publishers have the flexibility and insight they need to thrive in today’s diverse, multi-format podcasting landscape.

Audio podcasts continue to sit at the center of the listening experience, offering a depth of connection and imagination that few other formats can match. Video serves as a powerful way to welcome new audiences into that experience, complementing the enduring magic of audio. 

Explore our documentation to get started with video podcasting in Omny Studio. 

Discover the future of digital storytelling with Triton Digital at tritondigital.com, or contact our team at Solutions@tritondigital.com to learn more.