An industry friend called me the other day and asked, "Why are you so against the Arbitron Total Audience Measurement plan? For what it's worth," he said, "I think we'd all just like to see you guys...

1. Audience Has Arrived

The most recent Webcast Metrics report marks a new milestone. For the first time since we began tracking online listenership for radio, the total audience measured has...

I've operated for so long inside of the U.S. radio bubble that I really had no idea what I was in store for when I recently toured Europe meeting with clients, industry experts, and colleagues. My...

There's a lot of noise in the marketplace about Arbitron launching a new "Total Audience Measurement" product and that product being endorsed in advance by some broadcasters.

Where to begin?

How...

This week I spoke at the BIA/Kelsey Deals3D Conference, which covered the daily deals and half off coupon space. I spoke on the participation of local media in the daily deals phenomenon. Pureplay...

Measurement and metrics basically fall into two categories: Panel & Survey based, or Census based.

Panel and Survey based measurement and metrics are basically an estimate. One person may be...

Yeah. We came from radio. Some people shy away from that. Not us. We believe there's great virtue in knowing where you came from. We believe it gives more credibility to our claim that we know where...