Latest article
December 3, 2024
Brand suitability, safety and contextual targeting is an opportunity knocking on the doors of all...
Jan 9, 2024
Why NPR’s News Content is a Safe Bet for Brands
There’s a persistent misconception that news content is inherently risky for advertisers. They often...
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Why NPR’s News Content is a Safe Bet for Brands
Aug 9, 2023
How Sounder Helps Identify Applicants for the LinkedIn Podcast Network
Podcasts have experienced an extraordinary surge in popularity, becoming a preferred medium for prof...
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How Sounder Helps Identify Applicants for the LinkedIn Podcast Network
Jul 10, 2023
Navigating the Perils of Podcast Advertising With Brand Safety
It’s no secret that podcasts are now mainstream.Pew Researchjust released its Audio and Podcasting...
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Navigating the Perils of Podcast Advertising With Brand Safety
Feb 7, 2023
Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions
Advertising and media have co-existed for over 5000 years. In fact, the first ad seen in print dates...
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Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions
Jan 1, 2023
What is Audio SEO?
"Right now Google is really good at giving you text and video related to your search query. With all...
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What is Audio SEO?
Jan 1, 2023
Introducing Automated Brand Safety & Contextual Targeting.
As podcast engagement continues to soar (the industry expectshalf a billion global listeners by 202...
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Introducing Automated Brand Safety & Contextual Targeting.
Jan 1, 2023
Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech
Last week I attended the Brand Safety Summit in NY, where industry experts and senior leaders in th...
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Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech
Jan 1, 2023
Best-in-Class AI/ML Model for Brand Suitability Has Arrived
Problem Definition: Surfacing the Hidden Data in Audio for Advertising Podcasting and audio media ha...
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Best-in-Class AI/ML Model for Brand Suitability Has Arrived