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Why NPR’s News Content is a Safe Bet for Brands
Brand Suitability
Jan 9, 2024

Why NPR’s News Content is a Safe Bet for Brands

There’s a persistent misconception that news content is inherently risky for advertisers. They often...
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How Sounder Helps Identify Applicants for the LinkedIn Podcast Network
Brand Suitability
Aug 9, 2023

How Sounder Helps Identify Applicants for the LinkedIn Podcast Network

Podcasts have experienced an extraordinary surge in popularity, becoming a preferred medium for prof...
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Navigating the Perils of Podcast Advertising With Brand Safety
Brand Suitability
Jul 10, 2023

Navigating the Perils of Podcast Advertising With Brand Safety

It’s no secret that podcasts are now mainstream.Pew Researchjust released its Audio and Podcasting...
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Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions
Brand Suitability
Feb 7, 2023

Podcast Brand Suitability: Audio Intelligence vs Legacy Solutions

Advertising and media have co-existed for over 5000 years. In fact, the first ad seen in print dates...
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What is Audio SEO?
Podcasting
Audio
Brand Suitability
Contextual Targeting
Jan 1, 2023

What is Audio SEO?

"Right now Google is really good at giving you text and video related to your search query. With all...
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Introducing Automated Brand Safety & Contextual Targeting.
Brand Suitability
Jan 1, 2023

Introducing Automated Brand Safety & Contextual Targeting.

As podcast engagement continues to soar (the industry expectshalf a billion global listeners by 202...
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Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech
Brand Suitability
Jan 1, 2023

Wrap-Up: Brand Safety Week and What's Coming for Audio Adtech

Last week I attended the Brand Safety Summit in NY, where industry experts and senior leaders in th...
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Best-in-Class AI/ML Model for Brand Suitability Has Arrived
Brand Suitability
Jan 1, 2023

Best-in-Class AI/ML Model for Brand Suitability Has Arrived

Problem Definition: Surfacing the Hidden Data in Audio for Advertising Podcasting and audio media ha...
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