September 2014 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for September 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. 

Before diving into the September 2014 Rankings, we want to introduce a new feature on the Insights & Trends.  Starting this month, we will now be showing data for all measured clients, not just the ones that appear in our Monthly Ranker.  Key findings of the September 2014 Ranker include:

September 2014 Average Active Sessions (AAS) were 3,716,396 in the Domestic M-F 6A-8P daypart and 3,155,478 in the Domestic M-SU 6A-Midnight daypart.

September 2014 AAS grew in both Domestic M-F 6A-8P daypart (33.1%) and the Domestic M-SU 6A-Midnight daypart (36.2%) when compared to the start of 2014.

Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the dapart/time period.

Looking at the top markets, Washington, DC showed the largest listening gain with a 9.3% increase in AAS during the M-F 6A-8P daypart, followed by Philadelphia, Miami, Detroit, and Portland.

During the M-F 6A-8P daypart, 32% of listening took place on an iOS device, followed by Android (27%) and Flash Player (9%).

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified.

Los Angeles had the most Android users and New York had the most iOS users during the M-F 6A-8P daypart.

The following chart shows the Top 10 markets by AAS during the M-F 6A-8P daypart broken out by listening type.