LATAM Digital Audio Insights & Trends for October 2017

January 5, 2018

Triton Digital has released its monthly digital audio Top 20 Ranker in Latin America for October 2017.

The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. A review of the October data uncovered several interesting insights on the Latin America digital audio landscape, shared below.

The Average Active Sessions (AAS) in Colombia were highest on Thursdays

In Colombia, Average Active Sessions (AAS) were highest on Thursdays, with a total of 54,817 active sessions.

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Weekday listening in Peru shows highest peak at 9:00 am

In Peru, midweek listening shows peak session starts occurring at 9:00am in October 2017.

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The combined Average Time Spent Listening (ATSL) in Mexico was 24.6 minutes

For the month of October, the combined Average Time Spent Listening (ATSL) in Mexico was 24.6 minutes.

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The Total Listening Hours (TLH) in Mexico reached it’s highest peak on October 19th

In Mexico, Total Listening Hours (TLH) reached it’s highest peak on October 19th, with 7,704,293 hours streamed.

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To view the LATAM Rankers in full for October 2017, click here. To have the LATAM Rankers delivered to your inbox each month, simply click the button below.