Triton Digital has released its monthly digital audio Top 20 Ranker for October 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.
All measured clients within the Domestic U.S. showed an all-time high with 4,406,524 Average Active Sessions ( AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,647,930 AAS during the Monday-Sunday 6:00AM-Midnight daypart.
Overall streaming has seen steady growth when compared to October 2014. October 2015 AAS grew in both the Domestic M-F 6A-8P daypart (15.0 percent) and the Domestic M-SU 6A-Midnight daypart (12.7 percent).
Looking at the top 20 markets, Boston showed the largest listening gain with a 30.4 percent increase in AAS, followed by Sacramento, Milwaukee, San Francisco, and Seattle.
(M-F 6A-8P, October 2015 vs. September 2015)
The News/Talk format showed the largest listening gains with a 21.5 percent increase in AAS, followed by Sports, Adult Contemporary, Urban Adult Contemporary, Hot AC, Classic Hits, and Classic Rock. Political debates have helped News/Talk growth in October, while the NFL, MLB playoffs and the start of the NHL season contributed to Sports gain.
(M-F 6A-8P, October 2015 vs. September 2015)
Mobile continues to drive growth in both pureplay and broadcast listening. Pureplay mobile listening is up 13.7 percent from the beginning of 2015 and broadcast mobile listening is up 14.9 percent in the Domestic M-F 6A-8P daypart.
iOS led with 37 percent of listening taking place on an iOS device, followed by Android at 31 percent and Google Chrome and Flash at 9 percent.
(M-F 6A-8P)