October 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for October 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Total Listening for All Measured Clients

All measured clients within the Domestic U.S. showed an all-time high with 4,406,524 Average Active Sessions ( AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,647,930 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Taking a Closer Look

Overall streaming has seen steady growth when compared to October 2014. October 2015 AAS grew in both the Domestic M-F 6A-8P daypart (15.0 percent) and the Domestic M-SU 6A-Midnight daypart (12.7 percent).

Top Markets

Looking at the top 20 markets, Boston showed the largest listening gain with a 30.4 percent increase in AAS, followed by Sacramento, Milwaukee, San Francisco, and Seattle.

(M-F 6A-8P, October 2015 vs. September 2015)

Top Formats

The News/Talk format showed the largest listening gains with a 21.5 percent increase in AAS, followed by Sports, Adult Contemporary, Urban Adult Contemporary, Hot AC, Classic Hits, and Classic Rock. Political debates have helped News/Talk growth in October, while the NFL, MLB playoffs and the start of the NHL season contributed to Sports gain.

(M-F 6A-8P, October 2015 vs. September 2015)

Pureplay and Broadcast Listening

Mobile continues to drive growth in both pureplay and broadcast listening. Pureplay mobile listening is up 13.7 percent from the beginning of 2015 and broadcast mobile listening is up 14.9 percent in the Domestic M-F 6A-8P daypart.

Top Devices

iOS led with 37 percent of listening taking place on an iOS device, followed by Android at 31 percent and Google Chrome and Flash at 9 percent.

(M-F 6A-8P)