November 2014 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for November 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.  Key findings of the November 2014 Ranker include:

All Measured Clients

All measured clients in November 2014 showed 3,815,379 Average Active Sessions ( AAS) within the Domestic US during the Monday-Friday 6:00AM-8:00PM daypart, and 3,159,014 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Yearly Growth

Compared to November 2013, AAS within the Domestic US grew by 24.5 percent (M-F 6A-8P) and 26.9 percent (M-SU 6A-Midnight) in November 2014.

The Thanksgiving Effect

Overall AAS declined 11.3 percent during the week of Thanksgiving (M-F 6A-8P) when compared to the three weeks prior. However, mobile listening was near to flat (-0.9 percent) while desktop dropped by 24.3 percent. PurePlay listening was down 8.3 percent while broadcast streams declined by 29.5 percent.

Total AAS was down 30 percent on the Thursday and Friday of Thanksgiving week when compared to the other Thursday’s and Friday’s during the month. The majority of the top listened to formats were down 30-40 percent during the holiday week, with Sports having the largest decline at 43.8 percent.

Mobile Consumption

69.2 Percent of all listening took place on a mobile device (MF 6A-8P) in November 2014. Compared to November 2013, mobile listening was up 50.7 percent.

Top 10 Markets by Listening Device

The following chart shows the top 10 markets by AAS (M-F 6A-8P) broken out by listening device.

Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the dapart/time period.

The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified.