Digital Audio Insights & Trends for May 2018

Triton Digital® has released its monthly Global, US, and LATAM Rankers for May 2018, providing insight into the top streaming audio providers for the month of May.

The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. 

A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below. 
Total Weekday Listening Remains Steady at 6.08 Million in the U.S.

All measured clients within the U.S. reported a total of 6,087,456 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,177,095 AAS during the Monday through Sunday 6:00AM to Midnight daypart. 

Screen Shot 2018-08-28 at 3.06.01 PM
 

Weekday Listening Shows Highest Peak at 2:00pm

Midweek listening shows peak AAS occurring at 2:00pm in May 2018. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon. 

Screen Shot 2018-08-28 at 3.08.40 PM

 

Modern Adult Contemporary Format Shows Largest Increase at 3.82%

When compared to April 2018, the Modern Adult Contemporary format showed the largest increase at 3.82% in AAS during the Monday through Friday 6am-7pm daypart.

Screen Shot 2018-08-28 at 3.09.58 PM
 

Washington DC Market Shows Largest Increase at 4.64%

Looking at the Top 15 markets as compared to April 2018, the Washington DC market showed the largest listening increase at 4.64% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Boston.

Screen Shot 2018-08-28 at 3.13.07 PM

 

Back to blog
39 - Related post with content

Related Articles

Keep on reading the stuff you love

Publisher
Marketplace
News
Feb 6, 2024

2024 - The year of Audio

Against the backdrop of a challenging year marked by inflation, shifts in consumer behavior post-pan...
Read more 2024 - The year of Audio
Podcasting
Audience Measurement
Events
Sep 6, 2023

Triton Digital at Podcast Movement 2023

Another Podcast Movement in the books for the Triton Team and what an event it was! From the booth, ...
Read more Triton Digital at Podcast Movement 2023
Podcasting
Sep 25, 2023

How Podcasts Took Over the World 20 Years Ago

The first 20 years of podcasting have been marked by remarkable achievements, transforming how we co...
Read more How Podcasts Took Over the World 20 Years Ago
40 - Newsletter Banner

Subscribe to our
Triton Blvd. Blog to Stay Connected