May 2016 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the May 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below!

Total Listening in May 2016

All measured clients within the Domestic U.S. reported a total of 4,845,391 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 4,059,599 AAS during the Monday-Sunday 6:00AM-Midnight daypart.


Year-over-Year Listening (May 2016 vs. May 2015)

Overall streaming has seen steady growth when compared to May 2015. Both Pureplays and AM/FM Broadcasters showed positive growth during the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday 6:00AM-Midnight daypart.




Listening by Age in May 2016

Millennial listening continues to outpace listening of other generations. In May 2016, Millennials accounted for 60.5% of all listening, followed by Generation X (27.9%) and Baby Boomers (10.4%).*



The age groups with the most online listening in May 2016 are ages 20-29 (37.4%), 30-39 (26.1%) and 40-49 (15.3%).*


* Age information is derived from a representative sample of publishers.


Top 10 Markets (May 2016 vs. April 2016)



Top Devices in May 2016

40% of listening took place on iOS devices, followed by 30% on Android, 9% on Google Chrome and 8% on Flash Player.