As the popularity for podcasting continues to rise, many podcasters are left wondering how to grow their online audience and revenue. That’s why we have pulled together 3 ways that you can leverage this opportunity.
#1: Create Great Content
Content is king. Spend time to create meaningful and engaging content specifically for online distribution. If you already have older content, repurpose them by cutting into 2 to 5 minutes segments for publishing. This will allow your listeners to access their favorite segments whenever and wherever they want.
#2: Promote Using Social Media
Using social media, like Facebook and Twitter, can help you grow your online audience. Begin by promoting your podcast on your social media pages and facilitate social sharing by creating soundbite clips.
#3: Use Dynamic Ad Stitching
One great way to increase your revenue is using dynamic ad stitching. Dynamically stitch audio ads directly into your podcast episodes. Unique audio ads can be inserted into your podcast episodes as pre-roll, post-roll and even mid-roll. Target your ads based on location, tags, or specific episodes.
The Omny Studio platform makes it easy to seamlessly record, edit, distribute, monetize and analyze podcast content on the fly, contact us today to see how Triton Digital can help.
