July 2016 Insights & Trends

October 10, 2016

Triton Digital has released its monthly digital audio Top 20 Ranker for July 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the July 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below.

Total Listening in July 2016

All measured clients within the Domestic U.S. reported a total of 4,571,188 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,825,487 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Fourth of July Effect

Overall domestic AAS declined 7.7 percent during the week of the Fourth of July (M-F 6A-8P) when compared to the three weeks following. Mobile listening declined 4.6 percent while desktop dropped by 16.0 percent. PurePlay listening was down 6.5 percent while broadcast streams declined by 16.6 percent.

In comparison, overall non-US based listening declined 0.6 percent during the week of the Fourth of July (M-F 6A-8P) when compared to the three weeks following. Mobile listening declined 1.3 percent while desktop dropped by 0.7 percent. PurePlay listening was down 0.5 percent while broadcast streams declined by 1.5 percent.

Year-Over-Year Listening (July 2016 vs. July 2015)

Overall streaming has seen steady growth when compared to July 2015. Both Pureplays and AM/FM Broadcasters showed positive growth during the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday 6:00AM-Midnight daypart.

Top 10 Formats (July 2016 vs. June 2016)

Top 10 Formats (July 2016 vs. July 2015)

Top 20 Markets (July 2016 vs. June 2016)

Top Devices in July 2016

41% of listening took place on an iOS device, followed by Android at 31%, Google Chrome at 8% and Flash Player at 8%.

*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified