January 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for January 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

All Measured Clients

All measured clients in January 2015 showed 3,943,385 Average Active Sessions (AAS) during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8 P) daypart, and 3,319,380 AAS during the Domestic Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

Taking a Closer Look

January 2015 showed positive growth in both dayparts when compared to January 2014. AAS within the Domestic US grew by 41.2 percent (M-F 6A-8P) and 43.3 percent (M-Su 6A-Mid).

Listening by Market

Looking at the top 20 markets, Denver showed the largest listening gain when compared to the month prior with a 33.2 percent increase in AAS (M-F 6A-8P), followed by Tampa at 25.9 percent, New York at 21.3 percent, Chicago at 21.3 percent, and San Francisco at 19.5 percent.

Audio Consumption

In breaking out audio consumption, 36 percent of all listening (M-F 6A-8P) took place on an iOS device followed by Android at 30 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.

*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.