Highlights from the Canada Infinite Dial Study
April 4, 2018
Desideria Mastriaco
On April 4th, the results of the very first Canada Infinite Dial Study were unveiled, providing a comprehensive look at the digital media consumption habits of Canadians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.
Highlights from the study findings include:
- Canadian smartphone ownership is at 76%
- Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
- Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio
- Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
- Canadian podcast listeners listen to an average of five podcasts in the last week
For more insightful data from the 2018 Canada Infinite Dial Study, Download the Presentation Slides.
If you're in the market for reliable, intuitive, and feature-rich technology to power your digital audio and podcast strategy, simply complete the form below and a representative will be in touch.
Back to blog
39 - Related post with content
Related Articles
Keep on reading the stuff you love
podcast
Audio Advertising
Nov 28, 2023
Podcast’s Strength in Contextual Advertising
Going into 2024, podcasts will continue to grow in the U.S. and around the globe. Podcasting has see...
Read more
Podcast’s Strength in Contextual Advertising
Podcasting
Audio
Audio Advertising
Audience Measurement
Events
Life at Triton
Apr 15, 2024
Triton's Adventure at Podcast Movement Evolutions 2024
Los Angeles, California, witnessed the electrifying Podcast Movement Evolutions, and the Triton team...
Read more
Triton's Adventure at Podcast Movement Evolutions 2024
Insights
Programmatic
Radio
RadioSpot
Marketplace
Streaming
Feb 14, 2024
Unveiling the Power of Audio Ads in 2024: Versatility, Portability, and Affordability
In a digital age where advertising strategies constantly evolve, the numbers speak volumes about the...
Read more
Unveiling the Power of Audio Ads in 2024: Versatility, Portability, and Affordability
40 - Newsletter Banner