Digital Audio Insights & Trends for September 2018

by Triton Digital

Triton Digital® has released its monthly Global, US, and LATAM Rankers for September 2018, providing insight into the top streaming audio providers for the month of September.

The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. 

A review of the September data uncovered the following insights on the U.S. digital audio landscape. 

The Impact of the Kavanaugh Hearing on News/Talk Streaming

News/Talk streaming saw a 36% increase on the day of the Kavanaugh hearing (Thursday, September 27, 2018) as compared to the average number of active sessions during the four weeks prior.

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Total Weekday Listening Remains Steady at 5.96 Million in the U.S.

all measured clients within the U.S. reported a total of 5,969,435 Average Active Sessions (AAS) during the Monday through Friday  6:00am to 8:00pm daypart, and 4,954,527 AAS during the Monday through Sunday 6:00AM to Midnight daypart.

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Weekday Listening Shows Highest Peak at 2:00pm

Midweek listening shows peak AAS occurring at 2pm in September of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.

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Sports Shows Largest Increase at 15.34%

When compared to August 2018, the Sports format showed the largest increase at 15.34% in AAS during the Monday through Friday, 6am-7pm daypart.

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Detroit Market Shows Largest Increase at 6.38%

Looking at the Top 15 markets as compared to August 2018, the Detroit market showed the largest listening increase at 6.38% in AAS during the Monday through Friday 6am to 7pm daypart, followed by San Francisco.

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