Digital Audio Insights & Trends for September 2018

Triton Digital® has released its monthly Global, US, and LATAM Rankers for September 2018, providing insight into the top streaming audio providers for the month of September.

The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. 

A review of the September data uncovered the following insights on the U.S. digital audio landscape. 

The Impact of the Kavanaugh Hearing on News/Talk Streaming

News/Talk streaming saw a 36% increase on the day of the Kavanaugh hearing (Thursday, September 27, 2018) as compared to the average number of active sessions during the four weeks prior.

Total Weekday Listening Remains Steady at 5.96 Million in the U.S.

all measured clients within the U.S. reported a total of 5,969,435 Average Active Sessions (AAS) during the Monday through Friday  6:00am to 8:00pm daypart, and 4,954,527 AAS during the Monday through Sunday 6:00AM to Midnight daypart.

Weekday Listening Shows Highest Peak at 2:00pm

Midweek listening shows peak AAS occurring at 2pm in September of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.

Sports Shows Largest Increase at 15.34%

When compared to August 2018, the Sports format showed the largest increase at 15.34% in AAS during the Monday through Friday, 6am-7pm daypart.

Detroit Market Shows Largest Increase at 6.38%

Looking at the Top 15 markets as compared to August 2018, the Detroit market showed the largest listening increase at 6.38% in AAS during the Monday through Friday 6am to 7pm daypart, followed by San Francisco.