Digital Audio Insights & Trends for October 2018
Triton Digital® has released its monthly Global, US, and LATAM Rankers for October 2018, providing insight into the top streaming audio providers for the month of October.
The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US.
A review of the October data uncovered the following insights on the U.S. digital audio landscape.
Total Weekday Listening Remains Steady at 6.148 Million in the U.S.
All measured clients within the U.S. reported a total of 6,148,460 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,156,895 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday Listening Shows Highest Peak at 2:00pm
Midweek listening shows peak AAS occurring at 2pm in October of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.
Talk Shows Largest Increase at 10.63%
When compared to September 2018, the Talk format showed the largest increase at 10.63% in AAS during the Monday through Friday, 6am-7pm daypart.
Atlanta Market Shows Largest Increase at 7.15%
Looking at the Top 15 markets as compared to September 2018, the Atlanta market showed the largest listening increase at 7.15% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Boston.
