Digital Audio Insights & Trends for November 2018
Triton Digital® has released its monthly Global, US, and LATAM Rankers for November 2018, providing insight into the top streaming audio providers for the month of November.
The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US.
A review of the November data uncovered the following insights on the U.S. digital audio landscape.
Total Weekday Listening Remains Steady at 6.06 Million in the U.S.
All measured clients within the U.S. reported a total of 6,062,214 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,116,855 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday Listening Shows Highest Peak at 11am
Midweek listening shows peak AAS occurring at 11am in November of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.
Holiday Shows Largest Increase at 1,054%
When compared to October 2018, the Holiday format showed the largest increase at 1,054% in AAS during the Monday through Friday, 6am-7pm daypart.
Phoenix Market Shows Largest Increase at 0.19%
Looking at the Top 15 markets as compared to October 2018, the Phoneix market showed the largest listening increase at 0.19% in AAS during the Monday through Friday 6am to 7pm daypart.
