Digital Audio Insights & Trends for December 2018
Triton Digital® has released its monthly Global, US, and LATAM Rankers for December 2018, providing insight into the top streaming audio providers for the month of December.
The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US.
A review of the December data uncovered the following insights on the U.S. digital audio landscape.
Total Weekday Listening Remains Steady at 6.07 Million in the U.S.
All measured clients within the U.S. reported a total of 6,070,098 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,119,944 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday Listening Shows Highest Peak at 2pm
Midweek listening shows peak AAS occurring at 2pm in December of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.
Holiday Shows Largest Increase at 158%
When compared to November 2018, the Holiday format showed the largest increase at 158% in AAS during the Monday through Friday, 6am-7pm daypart.
Denver-Boulder Market Shows Largest Increase at 2.03%
Looking at the Top 15 markets as compared to November 2018, the Denver-Boulder market showed the largest listening increase at 2.03% in AAS during the Monday through Friday 6am to 7pm daypart.
