Digital Audio Insights & Trends for August 2018

Triton Digital® has released its monthly Global, US, and LATAM Rankers for August 2018, providing insight into the top streaming audio providers for the month of August.

The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. 

A review of the August data uncovered the following insights on the U.S. digital audio landscape. 

Total Weekday Listening Remains Steady at 5.89 Million in the U.S.

All measured clients within the U.S. reported a total of 5,896,513 Average Active Sessions (AAS) during the Monday through Friday  6:00am to 8:00pm daypart, and 5,024,302 AAS during the Monday through Sunday 6:00AM to Midnight daypart.  

Weekday Listening Shows Highest Peak at 2:00pm

Midweek listening shows peak AAS occurring at 2pm in August of 2018. Over the weekend, listening shows peak AAS at 1pm, before gradually declining throughout the afternoon.

R & B Shows Largest Increase at 10.45%

When compared to July 2018, the R & B - Urban Adult Contemporary format showed the largest increase at 10.45% in AAS during the Monday through Friday, 6am-7pm daypart.

Phoenix Market Shows Largest Increase at 10.04%

Looking at the Top 15 markets as compared to July 2018, the Phoenix market showed the largest increase at 10.04% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Dallas-Ft. Worth.