Today we announced that Planet Broadcasting, Australia's largest independent podcast network, has selected Triton Digital to power the delivery and monetization of its podcast content.
Through this partnership, Planet Broadcasting will utilize Triton’s robust audio streaming network to deliver high quality audio content to their 844,000 subscribers, and the Tap Ad Server to dynamically insert highly targeted pre, mid, and post-roll audio ads into their content. To support their monetization goals, Planet Broadcasting will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers around the world through both open and private marketplace deals.
“Providing an exceptional listening experience means working with the best in the industry,” said Claire Tonti, CEO of Planet Broadcasting. “Along with their knowledgeable team, Triton’s state-of-the-art audio streaming and advertising technology is unparalleled, delivering the enterprise-level sophistication and uncompromising reliability we need to support our global podcast network.”
“Planet Broadcasting shares our passion of unleashing the power of digital audio to cultivate meaningful connections,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to provide Planet Broadcasting with the tools they need to provide an unprecedented listening experience for their loyal audience, and a higher return for their advertising partners.”
In addition to Triton’s audio streaming network and Tap Ad Server, Planet Broadcasting will continue to use the enterprise Omny Studio podcast management platform to capture, edit, and distribute their podcast content.
If you are interested in learning more about our podcast delivery and monetization tools, contact Solutions@TritonDigital.com today.
