On Monday, March 4th, we announced that MEDIALAAN – de Persgroep Publishing, Belgium's leading commercial media company, has selected Triton Digital to power the delivery, monetization, and measurement of their audio streaming content.Through this partnership, MEDIALAAN – de Persgroep Publishing will utilize Triton’s robust audio streaming network to deliver high quality audio content from their multiple broadcast stations online, and the Tap Ad Server to dynamically insert targeted audio ads into their content. To support their monetization goals, MEDIALAAN – de Persgroep Advertising will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers.
In addition, MEDIALAAN – de Persgroep Publishing will use Triton’s Webcast Metrics® service to measure their highly-engaged online listening audience.
“We are convinced of the power of digital audio. As a group, we are investing heavily in various digital radio initiatives,” said Olivier Van Zeebroeck, Digital Director at MEDIALAAN – de Persgroep Advertising. “The partnership with Triton will help us to strengthen, grow, and commercialize our digital audio strategy for years to come.”
“We are pleased to provide MEDIALAAN – de Persgroep Publishing with the tools they need to continuously innovate for their consumers and advertisers,” said Benjamin Masse, Managing Director, Market Development and Strategy. “The forward-thinking approach of MEDIALAAN – de Persgroep Publishing to digital audio will undoubtedly enable them to grow their audience and increase their revenue, as audiences around the world increasingly rely on streaming audio to consume their favorite content at a time and place of their choosing.”
If you are interested in learning more about our sophisticated and comprehensive digital audio technology, contact us today.