CBC/Radio-Canada Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that CBC/Radio-Canada, Canada’s national public broadcaster, has selected Triton to power their podcast ad serving solution with their IAB certified technology.

With 11.4 million monthly downloads of their podcast content, CBC/Radio-Canada is truly considered to be one of the world’s leading podcasting publishers, and by using Triton’s Tap Ad Server, CBC/Radio-Canada will now offer dynamic ad insertion and enhanced targeting capabilities with parameters such as location, device, format, and genre. 

In addition, CBC/Radio-Canada will leverage Podcast Metrics, Triton’s platform agnostic podcast measurement solution, to gain deeper insights into how their podcast content is being consumed with the ability to view metrics by date range, location, device, podcast name, and episode.

"CBC/Radio-Canada is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients," said Heather Gordon, Director, Digital Sales, CBC & Radio-Canada Media Solutions. Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience."

“We are very proud to have been chosen to power CBC/Radio-Canada’s podcast monetization strategy,” said John Rosso, President, Market Development at Triton Digital, “We take great pride in paving the way for digital audio and podcast audience measurement in the global industry, and to have one of the world’s biggest podcast publishers put their faith in us speaks volumes to our credibility. We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations.” 


About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  For more information, visit www.TritonDigital.com.

About CBC/Radio-Canada:

CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.

Back to blog
39 - Related post with content

Related Articles

Keep on reading the stuff you love

Audio Advertising
Audience Measurement
Dec 5, 2023

The Next Wave of Audio Advertising: Ad Creative for the Listener

TRITON DIGITAL & FREQUENCY Digital Audio Advertising is Behind the Curve Digital audio is the secon...
Read more The Next Wave of Audio Advertising: Ad Creative for the Listener
Audio Advertising
Audience Measurement
Dec 13, 2023
Sep 25, 2023

How Podcasts Took Over the World 20 Years Ago

The first 20 years of podcasting have been marked by remarkable achievements, transforming how we co...
Read more How Podcasts Took Over the World 20 Years Ago
40 - Newsletter Banner

Subscribe to our
Triton Blvd. Blog to Stay Connected