Boost Audience Engagement With These Holiday Campaign Tips

by Desideria Mastriaco

Now is the time to spread your station's cheer this holiday season with winter-themed promotions! Keep reading for some content ideas that are sure to leave you, your sponsors, and your listeners feeling festive.


Festive Sweepstakes and UGC Contests
Grow your database with enticing holiday-themed sweepstakes. For example, you can sell a sponsorship to a local supermarket for a Festive Feast Sweepstakes, awarding a lucky winner everything they need to cook the ultimate holiday dinner for their friends and family. Or partner with a local tree farm to give families in your community a chance to win a free Christmas tree in an O’ Christmas Tree Sweepstakes.

For a more engaging promotion, get your audience in the holiday spirit with User-Generated Content (UGC) contests. Try running a Deck the Halls contest, allowing members to submit photos of their holiday decorations for a chance to win prizes from sponsors such as local department stores or gift stores. Alternately, a Best Santa or Jolliest Elf contest is sure to bring out your audience’s festive side.

Have members submit photos of their best Santa Claus costume, or let parents show off their adorable children dressed as elves, reindeer, snowmen, and more for a chance to win a holiday shopping spree at your local toy store. 

Holiday Trivia
Trivia provides a low-budget and easy way to excite your members in any season. Let your audience feast on fun themed trivia questions as you test their knowledge about classic holiday movies and traditions, or even quiz them on wintery facts.

Holiday Polls
Your audience has plenty of opinions and wants to share them, so put them to good use with holiday-themed polls. Find their favorite Christmas carol or holiday cookie flavor or ask them about their New Year’s resolutions, give members a chance to tell you what they think.

Hottest Holiday Gift Brackets
Every year there’s a new list of must-have toys and gadgets on everyone’s wish list, so why not let your audience vote for the ultimate holiday gift? Pit the latest electronics and toys against one another to crown an ultimate holiday gift champion! For increased engagement, provide a winning participant with a gift card or shopping spree to check a few items off their own wish list.

If you are looking for more ideas or want new tips for promoting your content, reach out to our Syndicated Content Team, and be sure to stay tuned for more posts on how to optimize your digital strategy.


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