May 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

All Measured Clients

All measured clients in May 2015 showed 4,243,719 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00 AM-8:00 PM (M-F 6A-8P) daypart, and 3,576,523 AAS during the Monday-Sunday 6:00 AM-Midnight (M-Su 6A-Mid) daypart. 

Taking a Closer Look

May 2015 showed positive growth in both dayparts when compared to May 2014. AAS within the Domestic U.S. grew by 40.5 percent (M-F 6A-8P) and 42.5 percent (M-Su 6A-Mid).

Mobile Represents Over 75 Percent of All Listening

Mobile listening represented 75.8 percent (M-F 6A-8P) of total listening in May 2015, compared to 24.2 percent on desktop. Trending for the last five months is charted below.

Listening by Market

Looking at the top 20 markets, Miami showed the largest listening gain with a 10.7 percent increase in AAS (M-F 6A-8P), followed by Los Angeles, San Francisco, Houston, Cleveland and Dallas-Ft. Worth, when compared to April 2015.

Audio Consumption by Device

In May 2015, 38 percent of listening took place on an iOS device (M-F 6A-8P), followed by Android (31 percent), Flash Player (8 percent) and Google Chrome (7 percent).

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.