August 2016 Insights & Trends

August 2016 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for August 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the August 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below.


Total Listening in August 2016

All measured clients within the Domestic U.S. reported a total of 4,704,765 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,978,804 AAS during the Monday-Sunday 6:00AM-Midnight daypart.


Year-Over-Year Listening (August 2016 vs. August 2015)

Overall streaming has seen steady growth when compared to August 2015. Both Pureplays and AM/FM Broadcasters showed positive growth during the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday 6:00AM-Midnight daypart. 



Top 10 Formats (August 2016 vs. July 2016)



Top 15 Markets (August 2016 vs. July 2016)



Top Devices in August 2016

40% of listening took place on an iOS device, followed by Android at 31%, Google Chrome at 8% and Flash Player at 8%.


*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified


Average Time Spent Listening for August 2016 vs. August 2015


ATSL = The average number of hours for each session with a duration of at least one minute in total and any duration within the reported time period.


Broadcast and Pureplay Listening by Age for August 2016



Digital Audio Trends and Insights represent all clients measured by Triton.


Back to blog