3 Spring Cleaning Tips for Your Station Website Content Strategy

Spring cleaning isn't just for your closets and attics. Some of the same principles can be applied to your digital content strategy. We’ve pulled together a few suggestions below to help you freshen up your online content and website for the quarter ahead.

Take Inventory

Before you begin to purge items from your closet, you take inventory of what you have, noting what you'd like to keep versus that which you can part with. Consider applying this same strategy to your collection of digital content. Conduct a content audit to take inventory of each piece you have posted. Record all of the important details, such as the title of the asset, a description of its contents, and the date it was published to your site.

Remove the Clutter

Mix Things Up

Now that you’ve cleared away any outdated pieces, take a look at the patterns in your remaining content. Is it well-balanced, covering a wide range of topics and formats, or do you find that your content is focused heavily in one area, such as contests and promotions? Look for opportunities to add in new, engaging items, such as concert calendars, blog posts from your on-air personalities, and local news updates. Incorporating some variety into your content strategy will breathe new life into your website and keep visitors coming back for more.

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