Podcasting continues to grow as a core part of the U.S. media landscape, and the data confirms it.

Triton Digital has released the 2025 U.S. Podcast Report, offering a comprehensive view of podcast listening behaviours, platform usage, audience demographics, and top-performing content across the U.S. market. Built on IAB Tech Lab-certified Podcast Metrics, data from leading hosting platforms, and Demos+ surveys of more than 12,000 monthly podcast listeners, the report provides trusted insight into how podcasting evolved in 2025 and what lies ahead.

Podcasting Now Reaches More Than Half of the U.S. Population

Podcasting has reached a major milestone in theU.S., with more than 53 percent of the population listening to or watching podcasts on a monthly basis. This level of adoption reinforces podcasting’s position as a scalable, high-engagement channel for publishers, creators, and advertisers alike.

A Valuable and Diverse Audience

The 2025 report shows that U.S. podcast listeners continue to skew younger, more educated, more affluent, and more diverse than the general population. The medium represents a primeopportunity for advertisers. Audience behaviours vary by listening tenure, platform, and consumption method—awareness of these differences helps ensure you’re reaching the right listeners and viewers.

Evolving Advertising Opportunities

New podcast consumers are entering the medium with high purchase intent and clear lifestyle signals, expanding podcasting’s appeal as an advertising channel across more brand categories. Advertisers can reach high-value, in-market consumers through podcasting—from wireless provider and quick-service restaurant visitors to online shoppers and prospective life insurance buyers.

Genres, Platforms, and Top Performers of 2025

The report also highlights key performance insights across the podcast ecosystem. News, True Crime, and Comedy remain the most downloaded genres, while platform preferences and listening tenure reveal meaningful differences in how audiences discover and engage with content. In addition, the report showcases the top podcasts, sales networks, and notable debuts that shaped the U.S. podcast market in 2025.

Why It Matters

As podcast audiences continue to grow and diversify, reliable measurement and audience insight are more critical than ever.
The 2025 U.S. Podcast Report equips the industry with the data needed to make informed decisions, strengthen partnerships, and unlock new growth opportunities.

Download the full 2025 U.S. Podcast Report to explore the trends shaping the future of podcasting in the U.S.