Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

On Monday, January 6th, we announced today the inclusion of Triton’s marketplace in the Rubicon Project’s exchange.  Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory, making it easier for marketers and brands to reach their target audiences around the world with effective and resonating messages.

“We are happy to partner with Triton Digital, and to provide our buyers with access to their diverse audio inventory from a wide array of radio broadcasters, podcasters, streaming music services, and more,” said Michael Chevallier, Vice President, Sales at Rubicon Project. “Triton shares our passion for bolstering the growth of the digital audio and podcast marketplace by making it easy to access and transact supply, and we believe this integration will meaningfully increase buyers’ reach and ability to connect with their target audiences around the world.”