SoundCloud Selects a2x for Monetization of Digital Audio Inventory in Australia and New Zealand

Partnership Enables SoundCloud's Audience in Australia & New Zealand to be Accessed Programmatically for the First Time

Today, we are pleased to announce that SoundCloud, the world’s leading music and audio platform, has joined a2x®, our premiere programmatic audio advertising exchange.  This partnership enables programmatic buyers throughout Australia and New Zealand to execute highly targeted, at-scale buys across SoundCloud’s highly desired listening audience.

a2x enables the programmatic buying of targeted online and mobile audio inventory, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficacy for advertisers. 

We are thrilled to add SoundCloud’s audience to the exchange,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “With the average user listening for up to 62 minutes per session, it’s an incredible opportunity for programmatic buyers throughout Australia and New Zealand to reach highly-engaged audiences in high-impact, meaningful way.”

To learn more about this partnership, contact