Digital Audio Insights & Trends for November 2017
Triton Digital® has released its monthly digital audio Top 20 Ranker for November 2017. The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform. A review of the November data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.64 million in the U.S.
All measured clients within the U.S. reported a total of 5,639,525 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,768,035 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 11:00am
Midweek listening shows peak AAS occurring at 11:00am in November 2017. On the weekend, listening shows peak AAS at 12:00pm, before gradually declining throughout the afternoon.
The Adult/Contemporary format shows the largest increase at 7%
When compared to October 2017, the Adult/Contemporary format showed the largest increase at 7.01% in AAS during the Monday through Friday 6am-7pm daypart.
The Miami market shows the largest increase at 2.18%
Looking at the Top 15 markets as compared to October 2017, the Miami market showed the largest listening increase at 2.18% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Phoenix.