November 2016 Insights & Trends
Triton Digital has released its monthly digital audio Top 20 Ranker for November 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.
Our review of the November 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below.
Total weekday listening remains steady at 4.82 million in the U.S.
All measured clients within the U.S. reported a total of 4,828,455 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart and 4,066,434 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 11:00am.
Midweek listening shows peak AAS occurring just before the lunch hour at 11:00am. On the weekend, listening remains steady between 11:00am and 1:00pm before gradually declining throughout the afternoon.
Sports format shows largest gain at 10.71% increase.
When compared to October 2016, the Sports format showed the largest listening gains with a 10.71 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart, followed by Modern Adult Contemporary and Country.
San Francisco market shows largest gain at 12.14% increase.
Looking at the Top 15 Markets as compared to October 2016, San Francisco showed the largest listening gain with a 12.14 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Year-over-year listening shows consistent growth.
Total listening for all publishers showed positive listening gains when compared to November 2015, with a 11.62 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and 13.62 percent increase during the Monday through Sunday 6:00am to Midnight daypart.
Digital Audio Trends and Insights represent all clients measured by Triton.