Triton Digital and the Dutch JIC for Audio Audience Measurement Partner to Bring Validated Podcast and Audio On Demand Data to The Netherlands

NETHERLANDS - NOVEMBER 06, 2019 – Triton Digital^®, the global technology and services provider to the digital audio and podcast industry, and Nationaal Luister Onderzoek (NLO), the JIC for Audio Audience Measurement in the Netherlands, announced today the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service.  The Reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in the Netherlands for the first time, as measured by Podcast Metrics. 

Certified by the IAB Tech Lab, the Podcast Reports will eliminate inconsistent measurement practices and self-reported data, providing content creators, brands, and media buyers in the Netherlands with long-awaited validated and transparent podcast and audio on demand metrics.  Reported entities will be ranked by average downloads, inclusive of audio on demand requests, in accordance with the latest IAB Podcast Technical Measurement Guidelines. 

“NLO shares our commitment to furthering the digital audio and podcast landscape through the provision of reliable, trustworthy data,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “With podcast consumption on the rise in the Netherlands, our Podcast Reports will help Networks better understand the size of their listening audience, and will help media planners make informed decisions as it relates to incorporating podcast advertising into their strategies.” 

“We are pleased to partner with the world’s leading provider of digital audio and podcast measurement to bring this highly anticipated visibility to podcast and audio on demand networks, media buyers, and the industry at large,” said Frans Kok, Managing Director at NLO.  “The Podcast Reports will not only increase awareness around podcast and audio on demand content in the Netherlands, but will serve as a guide to assist advertisers in understanding the opportunities that exist in leveraging the burgeoning digital audio space to reach their target audiences.”

The first Netherlands Podcast Report will debut in 2020.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines.  It provides accurate and insightful data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.