Digital Audio Insights & Trends for May 2018
Triton Digital® has released its monthly Global, US, and LATAM Rankers for May 2018, providing insight into the top streaming audio providers for the month of May.
The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US.
A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total Weekday Listening Remains Steady at 6.08 Million in the U.S.
All measured clients within the U.S. reported a total of 6,087,456 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,177,095 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday Listening Shows Highest Peak at 2:00pm
Midweek listening shows peak AAS occurring at 2:00pm in May 2018. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon.
Modern Adult Contemporary Format Shows Largest Increase at 3.82%
When compared to April 2018, the Modern Adult Contemporary format showed the largest increase at 3.82% in AAS during the Monday through Friday 6am-7pm daypart.
Washington DC Market Shows Largest Increase at 4.64%
Looking at the Top 15 markets as compared to April 2018, the Washington DC market showed the largest listening increase at 4.64% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Boston.